Kalpana Kalpana (Editor)

Matari Advertising

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Industry
  
Advertising, Marketing

Website
  
www.matari-ad.com

Founded
  
1971

Area served
  
Indonesia

Headquarters
  
Jakarta, Indonesia

Matari Advertising httpsuploadwikimediaorgwikipediaen338Mat

Matari advertising


Matari Advertising is an Indonesian advertising agency which was established in 1971 with the reason that "Only Indonesian would understand and could communicate with other Indonesian", referring to the advertising industry in Indonesia which was, at that time dominated by foreign advertising companies.

Contents

Matari advertising challenge no 1


History

Matari Advertising was established in 1971. it was founded by late Ken Sudarto, who is considered as one of the iconic figure in Indonesian advertising industry. Matari Advertising is also one of the founder of "Persatuan Perusahaan Periklanan Indonesia" (Indonesian Advertising Company association) or also known as PPPI. Matari advertising started as Matari Inc. which was a subsidiary company of Mark Lean Advertising Agency and used most of their resources from the company, before finally separate themselves from the company and become an independent company which fully uses local resources, because they believe that the Indonesian understand their country better than anyone else. On 1973, Matari advertising had a problem with Indonesian Advertising Company Association and Grant International, which resulted in Matari advertising being suspended for a short period of time. During the period of 1975 - 1976, Matari advertising faced a hard time because they were trying to speculate outside advertising industry. However, they were saved by the financial supports from their old clients, one of them is Astra International. Matari also received a big financial support from Paul Karmadi, a well known Indonesian businessman and also an old friend of Ken Sudarto, by buying 30% of the share.

Accomplishment

Matari advertising is the first Indonesian advertising agency that could make their way to the final of Clio Award in the 80's. As for billing, Matari advertising is always in the top 5 position in Indonesian advertising industry, competing with multinational advertising agencies.

Charity

On August 2013, Matari advertising held a charity titled "Matari 4 Shared" with the purposes to give helps to Indonesian children who have cancer.

Clients

Matari Advertising have a wide range of clients from Food & Beverages, Computer, to automotive industry. Here are the list of clients of Matari Advertising:

FOOD & BEVERAGES, SNACKS, FRUITS, CANDY

  • Sosro
  • Promina - Natural Balance Nutrition
  • Nano Nano
  • Calpico - Minuman Susu Fermentasi
  • Ajinomoto - Saori
  • Indocafe Coffeemix 3 in 1
  • Indomie
  • Sarimi

    • HEALTH & PERSONAL CARE

  • Inza
  • Inzana
  • termorex
  • Konicare
  • Gatsby
  • Mandom

    • BANK & FINANCE

  • Bank BRI - Britama
  • Orix
  • Citibank
  • BII
  • KPR Permata

    • PROPERTY

  • Plaza Indonesia Shopping Center
  • Sudirman Place

    • CIGARETTES

  • Wismilak Diplomat

    • HOME CARE

  • Total
  • So Klin

    • HOME APPLIANCES AND ELECTRONICS

  • Yong Ma
  • Toshiba

    • AUTOMOTIVE

  • Hino
  • Proton
  • Honda Motor

    • PUBLIC SERVICE ADS & SOCIAL MARKETING

  • Coremap - Selamatkan Terumbu Karang Sekarang!
  • Kekerasan Dalam Rumah Tangga(Domestic Violence)
  • Flu Burung - Aksi 100% Bersih(Bird Flu preventive action)
  • PIN - Pekan Imunisasi Nasional(National immunization week)

    • BEERS

  • Guinness

    • COMPUTERS, LAPTOPS AND HANDPHONES

  • Acer
  • Gateway

    • TELECOMMUNICATIONS

  • Three (Hutchison)
  • Flexi (Telkom)

    • ACCESSORIES AND OTHER

  • Lovelinks

    • References

    Matari Advertising Wikipedia
    (Text) CC BY-SA