Nationality Canadian, German Website markus-giesler.com | Name Markus Giesler | |
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Occupation Author, Marketing Professor Education Witten/Herdecke University Profiles |
The secret to bird feeding and innovation success markus giesler tedxyorku
Markus Giesler is a business professor, blogger, and expert on market creation and customer experience design. He teaches at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process. Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany. In 2014, he was named "one of the most outstanding business school professors under 40 in the world." Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.
Contents
- The secret to bird feeding and innovation success markus giesler tedxyorku
- Sma smackdown 2012 markus giesler vs steve pulver moderated by prof rob kozinets
- Selected publications
- References

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University. He emigrated to Canada in 2004.

Sma smackdown 2012 markus giesler vs steve pulver moderated by prof rob kozinets
Selected publications


