Running time ca. 30 min. Language(s) English Syndicates American Public Media | Country United States Home station USC, Los Angeles | |
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Other names Marketplace Morning Report; Marketplace Weekend; Marketplace Tech Report | ||
Marketplace is a radio program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal, the show is produced and distributed by American Public Media, in association with the University of Southern California. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.
Contents
History
Marketplace was founded in 1989 by James Russell and J.J. Yore in Long Beach, California. It was initially affiliated with KLON-FM at Cal State—Long Beach. The show nearly ran out of funding its first year, which Russell described saying "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), and later, in 1990, with the underwriting of General Electric. USC at the time, became the only university in the US to produce a daily news program distributed nationally.
In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions. This acquisition was the subject of a lawsuit by Public Radio International. In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.
Demographics
As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.
Companion programs
A sister program, the Marketplace Morning Report, offers seven unique seven-minute, thirty-second morning broadcasts that replace the business news-oriented "E" segment of the first and second hours of NPR's Morning Edition on many public radio stations. Since September 2014, Marketplace Morning Report has been incorporated into Morning Edition as a segment in the latter program's second hour. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. All three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.
Podcasts
All four radio programs are made available as free podcasts, along with a podcast combining all shows. In 2015, Marketplace began to offer digital-only (non-broadcast content) podcasts: Actuality, Codebreaker and Corner Office. In 2016, The Uncertain Hour was added.
Awards
Marketplace has been the recipient of multiple awards including: