Abbreviation MENG Purpose Marketing profession Type Nonprofit organization | Formation 1995 Founded 1995 | |
 | ||
Location Primarily United States membership with local chapters Region served Global digital online networking group Membership 1,800+ (as of 29 April 2009) Similar American Advertising Federation, Product Development and Man, Kellogg School of Management, Public Relations Society of, Society for Human Resource | ||
The Marketing Executives Networking Group (MENG) is a non-profit professional association established in 1995 for small business, consultant, corporate executive-level marketing managers in leadership roles at companies and non-profit organizations across many diverse industries and areas of marketing expertise.
Contents
Membership
Members are a diverse group from a variety of industries with a focus on marketing. Members are typically:
Structure
The organization consists of a governance board of directors and currently has fourteen (14) local chapters in major cities in the continental United States. Local chapters provide a regional and local forum and opportunity for members to meet, engage and network with other executive-level marketing professionals. A web based forum also provides an exchange point for special interest groups to discuss category-specific news and exchange ideas. Newer forms of social media are also utilized including LinkedIn (with over 1200 members) and Twitter
Service
Members contribute to their industries through textbooks and other books they have authored and white papers as well. The group also provides outreach through a distinguished lecturer series program and speakers bereu on a variety of marketing topics. A comprehensive online training program in the form of The MENG Webinar Series is offered. Past and current topics have included: Social Media University, Marketing Masters, Career Maximization, and Innovation.
Leadership
Members elect the National Board of Directors every year, including the National Chairman - Richard Guha (2001-2007), Richard Sellers (2007-2011) and Joey Iazzetto (2011-present). Individual chapters each nominate their own Chapter Chair and local leadership.
Research and Education
The organization is perhaps best known for its research including the annual Marketing Trends Survey which captures marketing leaders' perspectives on the coming year and published in leading marketing trade journals such as Crain Communications' Advertising Age and BtoBonline.com. This survey has been produced and published by MENG, along with "Anderson Analytics". Retrieved 2009-05-02. since 2007. Its findings are often cited as references in digital media and print.
The group also partners with others on topics and factors affecting the marketing profession including employment prospects, job satisfaction and executive compensation. The Economist (print and online). Pace University, and PM Network (the monthly magazine of the Project Management Institute) referenced MENG research and its leadership position in the area of augmenting and accelerating traditional market reserarch with a new methodology called open innovation and crowdsourcing.
Honors and awards
The organization is the official marketing partner of the 2009 Edison Best New Product Awards for innovation and advancement in products and services. The first recipients under the new partnership were awarded on 1 April 2009 in a variety of categories and industries.