Opening date 1987 Management Madison Marquette Opened 1987 Phone +1 609-452-7777 | Developer JMB/Federated Realty No. of stores and services 47 Number of stores and services 47 | |
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Location West Windsor, New Jersey Public transit access New Jersey Transit bus: 600, 605 Address 3535 US-1, Princeton, NJ 08540, USA Hours Open today · 10AM–9PMMonday10AM–9PMTuesday10AM–9PMWednesday10AM–9PMThursday10AM–9PMFriday10AM–9PMSaturday10AM–9PMSunday11AM–5PM Similar Quaker Bridge Mall, AMC Hamilton 24, Forrestal Village, Regal Commerce Center St, Drumthwacket Profiles | ||
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MarketFair Mall is a shopping mall in West Windsor, New Jersey. It has a Princeton address. It is located along highway Rt. 1, between New York City and Philadelphia. About 83,000 cars pass by every day.
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History
MarketFair Mall was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Madison Marquette. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.
Tenants
There are about 47 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as Villeroy & Boch, Platypus, Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Big Fish Seafood Bistro (an upscale restaurant and bar), P.F. Chang's, Bobby's Burger Palace (opened Summer 2012), and T.G.I. Friday’s. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble. Future tenants include Seasons 52, Bahama Breeze, Qdoba, and a Corner Bakery (expected to open late 2013).
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.