Supriya Ghosh (Editor)

Market requirements document

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A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.

It is typically written as a part of product marketing or product management. The document should explain:

  • What (new) product is being discussed
  • Who the target customers are
  • What products are in competition with the proposed one
  • Why customers are likely to want this product.

    • References

    Market requirements document Wikipedia
    (Text) CC BY-SA