Name Mark Ghuneim | Organizations founded Wiredset | |
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Occupation General Manager of Twitter’s Curator | ||
Mark Ghuneim is an American internet entrepreneur. He is the former general manager of Twitter’s Curator, the founder and CEO of Wiredset, a digital marketing agency and technology incubator, and Trendrr, a social-media tracking service. He was previously senior vice president of online and emerging technology at Sony Music Entertainment.
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Career
Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes in New York City. After positions at MTV's "120 Minutes," and Beggars Banquet/XL/4AD Records, a British independent label, he became vice president of video promotion for Columbia Records.
Sony Music
In 1998 Ghuneim was the vice president of online and emerging technologies at Columbia Records. Ghuneim created and implemented online marketing campaigns for Columbia Records.
Ghuneim's tenure at Sony Music occurred as the music industry felt the growing influence of the internet and its effect on music distribution and consumption. His initiatives at Sony Music included the formation of an online and emerging-technologies group as well as innovations in online marketing and promotion, social networking and community management. During his tenure SonyMusic.com became a Top 10 comScore and Media Metrix destination.
Wiredset
In 2004, Ghuneim left Sony Music Entertainment to launch Wiredset, a start-up digital services company for television networks, movie companies, publishers and emerging brands.
Wiredset also served as an incubator for emerging digital technologies, including Infofilter, a social-media analytics tool launched in 2006. At the time only two social sources - Delicious and Flickr - offered available Application programming interfaces. As Web 2.0 emerged, Infofilter evolved into a robust social analytics tool, rebranded as Trendrr in 2007.
Trendrr
Trendrr, a Software as a service (SaaS) providing social media insights, became Wiredset’s primary business in 2009.
Trendrr was acquired by Twitter in August 2013 for an undisclosed sum. Ghuneim subsequently became General Manager of Twitter’s Curator, a position he held until early 2016.
Politics
In 1997, Ghuneim founded Hacked.net. Ghuneim has worked with the American Civil Liberties Union and New York Civil Liberties Union to oppose surveillance in public spaces. He believes that people have a right to be anonymous in their interactions in public spaces. In June 2016 he helped curate the The International Center of Photography's show “Public, Private, Secret.”