Type LLC Area served Worldwide Founded 2011 | Traded as Marfeel Solutions s.l. Number of employees 50-100 | |
 | ||
Industry Cloud Services
Mobile Web
Mobile Advertising
Mobile content
Electronic Publishing Headquarters Barcelona, Spain
New York City, NY, United States Founders Juan Margenat, Xavi Beumala | ||
Marfeel is a Spanish-based cloud-solution company offering a platform that provides website and advertisement space display optimization in mobile websites. It was founded in Barcelona in 2011 by Xavi Beumala, and Juan Margenat, with the two also acting as the company's executives. Marfeel has been acknowledged as one of the Top 100 European startups for 2015 by Wired Magazine. and one of Spain's Top 50 most promising startups by Emprendedores Magazine in 2016
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On April 2016, Marfeel was named a Gartner's Cool Vendor in Mobile Marketing, 2016, recognizing the company's 360 mobile solution for content publishers as innovative, Impactful & Intriguing.
History
Marfeel was established in 2011 in Barcelona by Xavi Beumala, and Juan Margenat; Beumala was an Adobe employee, while Margenat was a civil engineer active in Barcelona's startup scene. Shortly after its establishment, Marfeel was a competitor at The TechCrunch Barcelona Meetup, a competition it eventually won. Prior to requesting its first funding, the company was accepted in two startup accelerators: Wayra, Telefónica's's accelerator and SeedRocket. The initial idea came as Beumala noticed that most websites, when displayed in mobile devices or tablets, offered a rather impractical duplicate of their desktop version. Beumala and Margenat, both avid technology fans, thought that they could combine these interests to create a business solution to the problem.
Marfeel raised $2 million in 2013, in a Series A round. The round was led by Nauta Capital, with Elaia Partners, BDMI, and Wayra also investing. After announcing a 300% growth in 2015, Marfeel was listed in The Next Web's European Tech5 in March 2015. In January 2015 Marfeel became a certified Google partner, becoming Spain's first Google recommended mobile vendor. The company initiated a Series B funding round in late 2015, receiving a sum of $3.5 million. Marfeel aimed at using the funding to open an office in New York, expand its business the United States, and improve its technology.
On February 2016, Marfeel has become an official collaborator on Google's Accelerated Mobile Pages (AMP) Project, simplifying the new solution's publisher implementation process and allowing deep linking into publisher's own mobile properties, directly from search engine results.
On April 2016, TechCrunch announced Marfeel's full support for Facebook's newly-launched Instant Articles, providing a mobile publishing format that enables news publishers to distribute articles to Facebook's app, loading and displaying content significantly faster than the standard mobile web, within Facebook itself. Marfeel customer websites are fully Instant Articles- enabled and optimized.
On April 2016, Marfeel was named a Gartner's Cool Vendor in Mobile Marketing, 2016, citing the company's ground-breaking 360 mobile solution for content publishers.
On May 2016, Marfeel was included in Forrester's Ad Blocking Research, alongside Google, Akamai, Star Tribune, The Washington Post and others.
Services
Marfeel has developed a platform that allows websites to be automatically converted and adjust their content when displayed on mobile devices, in order to be user-friendly and allow easier reading with less distraction, resulting in an optimized monetization, through mobile advertising. An immediate result of easier reading is increase of readership time by users, which results in an increase of advertisement revenue for publishers. Real-time bidding is used by Marfeel to facilitate advertising through its platform. A website's integration in Marfeel's platform could be completed in about two days. Marfeel's platform, not being a mobile app, works within the browser and the websites' users do not have to download it.
Marfeel was recommended by Google as a supplier of website display optimization, thus becoming the first Spanish startup to be certified by Google for a mobile design solution. Well known clients of Marfeel include National Geographic, Cosmopolitan, Men's Health, Elle, Dennis Publishing, PopSugar, and Sport.es.