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Marcel Saucet

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Marcel Saucet Conference Street marketing in luxury with Marcel Saucet YouTube

Books
  
Street MarketingTM: The Future of Guerrilla Marketing and Buzz

Marcel Saucet (born June 4, 1981) is a French author, entrepreneur, consultant, speaker, research associate and visiting professor at the University of San Diego (USD) School of Law.

Contents

Marcel Saucet Marcel Saucet on Twitter quotOur New meeting Room StreetMkg Agency

Street marketing interviw with marcel saucet


Biography

Marcel Saucet Marcel Saucet on Twitter quotRomain et Marcel de ESGCI

Born June 4, 1981 in Nice, France, Marcel Saucet holds a BA (2001), an MA (2002: Economics and Management), an MA (2003: Management and Marketing Research), and a PhD with Honors (2007) from the University of Nice-Sophia Antipolis.

Work and Research

Marcel Saucet LIVErtisingDigging deeper into LIVErtising LIVErtising

In his doctoral thesis, Dr. Saucet developed the term of "micro innovation," which he derives from chaos theory: a micro-change in a brand identity is a product of larger global change and upheaval. This concept was born from Saucet's own extensive international travel due to his numerous international academic and business positions and ventures. This travel provided him with greater cultural openness and an ability to think of, and design, marketing programs, in a more anthropological manner. In collaboration with Dr. Saverio Tomasella, a renowned psychologist, Saucet was able to detect opportunities and develop methods to further develop brands through micro innovation in various global markets.

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Later, Saucet pioneered the concept of "street marketing" in various scientific research articles and award-winning books—and has conducted similar marketing campaigns for major global brands.

Publications

Saucet is the author of more than 20 articles and books on Street Marketing and brand psychoanalysis.

Books

Marcel Saucet Marcel Saucet MarcelSaucet Twitter

  • Street Marketing: the future of guerrilla marketing and buzz, ABC CLIO edition, December 2015, ISBN 978-1-4408-3838-5
  • Street Marketing, marketing de rue et objets connectés, Diateino Edition, 2014, ISBN 2-354-56180-6
  • Street Marketing, Diateino edition, October 2013. ISBN 2-354-56082-6
  • Unconventional Marketing: from Guerrilla Made to Consumer in The Routledge Companion to the Future of Marketing, with Bernard Cova, September 2013, ISBN 978-0-415-62592-0
  • Preface, La marque sur le divan, ed. Saverio Tomasella, LCA Edition, Nice, 2012.
  • Innovator, Innover Face à La Crise, La Tour des Vents Edition, Nice, 2009. ISBN 2-912909-10-4

    • Research articles

    Marcel Saucet Team LCA Learning by LCA Group

  • Street marketing et application, with Bernard Cova, Les cahiers européens de l’imaginaire, CNRS, special edition about the street, March 2016
  • Le Street Marketing version Michel et Augustin ou comment conquérir l’Amérique, with Michel Barabel (IRG/UPE), Olivier Meier (IRG/UPE), L’expansion management review, March 20–25, 2016
  • Taryn Rose launching DRESR: Street Marketing a luxury brand, with Lena Goldberg and Christine Snively, 'Harvard Case study", 2014
  • The Secret lives of Unconventional campaigns: Street Marketing on the Fringe, with Bernard Cova, Journal of Marketing Communications, special issue on ambient marketing,2014
  • Le street marketing: une pratique non règlementaire, with Bernard Cova, Décisions Marketing, 2014
  • Marketing non convenzionali, notizie e futuro della ricerca. with Bernard Cova, Micro & Marketing Macro, 2014

    • References

    Marcel Saucet Wikipedia
    (Text) CC BY-SA