Name Marc Swaan | ||
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Education Erasmus University Rotterdam | ||
Marc de swaan arons presenting marketing2020 at barclays
Marc de Swaan Arons (born in Walnut Creek, California October 3, 1965) is a global marketing consultant and brand expert. In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing consultancy with offices in New York, London, Amsterdam, Singapore and Tokyo.
Contents
- Marc de swaan arons presenting marketing2020 at barclays
- Google think brand 2014 organizing for the marketing team to succeed marc de swaan arons
- Career
- Awards
- References
Google think brand 2014 organizing for the marketing team to succeed marc de swaan arons
Career
Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever. He went on the become a Brand Manager, then de Swaan Arons and his colleague Frank van den driest co-founded EffectiveBrands. Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds' most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. He spearheaded the Leading Global Brands project, a study on over 50 global brands. He has appeared in Forbes, Advertising Age, and Brandweek and been mentioned in The New York Times and The Wall Street Journal.
In 2010, de Swaan Arons published The Global Brand CEO: Building The Ultimate Marketing Machine, a promotional book that presents frameworks and tools for global marketers that "help unlock the value of global brands."
Awards
In 2007 de Swaan Arons was listed among the Top 10 Marketers in TvM, and has received the Asia Brand Leadership Award in 2008.