Manuel Abud

Personal life

Manuel Abud was born in Mexico City, and received a bachelor′s degree from the Instituto Tecnológico Autónomo de México in 1986. He earned his MBA from Houston Baptist University, Texas, in 1991.

Boards

Abud currently serves on the Board of Councilors at the USC Annenberg School for Communication and Journalism. In addition, he has served on the boards of the Texas Association of Broadcasters, Junior Achievement of Dallas, the YWCA Foundation of Fort Worth, the Tomás Rivera Policy Institute, the Ronald McDonald House of Charities of Southern California, and the Pasadena Red Cross.

Televisa

Abud was Director of Investor Relations at Grupo Televisa where he played a key role in its initial public offering and subsequent listing on the New York Stock Exchange.

Grupo Medcom

As chief financial officer of Grupo Medcom, which owned radio, television and printed media properties, Abud was in charge of more than 50 corporations, and oversaw the operation of a television station in Guadalajara.

CBS Telenoticias

He was president of CBS Telenoticias from 1999 to March 2000. There he re-launched the network as Telemundo Internacional, changing it from an all-news to a news and entertainment format, reaching more than 6 million subscribers.

Mun2 (Now NBC Universo)

The bilingual cable network for young Hispanics, Mun2, was launched in late 2001. Abud, president, was considered one of the original architects of the channel.

Telemundo Media

Abud became president of Telemundo Cable in 2000, a group of cable networks made up of Telemundo Internacional, the news and entertainment channel broadcast to Latin America, the U.S. and Canadian Hispanics.

As part of Telemundo Media, Abud held management positions as TV station General Manager at KVEA-TV and KWHY-TV, Los Angeles and at KXTX-TV, Dallas. On July 12, 2005, Abud testified on behalf of Telemundo before the Senate Commerce, Science and Transportation Committee regarding legislation under consideration to regulate multicasting and the digital conversion of television.

Telemundo Station Group

In 2012, Abud became President of the Telemundo Station Group. In this role, Abud spearheaded the revitalization of the networks’ local stations strategic direction in the U.S. and Puerto Rico, taking the Group to record high profitability levels and increasing the network’s local news and programming by an unprecedented 1,500 yearly hours. Abud also increased community engagement for the network through initiatives such as Vota Por Tu Futuro (Vote for Your Future) which targeted voters during the 2012 election year.

Azteca America

Abud became President and Chief Executive Officer of Azteca America on March 3, 2014, where he reorganized the network and reinforced the company’s network and digital sales divisions. New programming initiatives included a bolstered soccer presence; original productions such as telenovelas and comedy shows; an award program to recognize the outstanding achievement of Hispanic Women in the U.S.; and a web series. These strategic changes under Abud’s leadership have led the network to increase in market share against its larger competitors.

In November 2015, Azteca America was the fastest-growing Spanish-language network year-over-year among total viewers and A18-49, up 48 percent and 57 percent year-over-year growth in the demos, respectively, according to Nielsen. Reaching more than 9.6 million total viewers and more than 4.2 million A18-49 in prime time, Azteca also delivered the network’s highest rated November prime time performance in three years. In April 2016, the network announced the creation of Azteca GlassWorks, its new digital content studio, designed to enhance storytelling and native brand integration for advertisers.

With the acquisition of the exclusive broadcast rights to the home games of four Liga MX teams, Azteca is sometimes known as “La Casa de Fútbol Mexicano." In addition to the current league champions Santos Laguna, Monarcas Morelia, and Xolos de Tijuana, Azteca is now the official broadcaster of Club Atlas, one of Mexico's premier teams.

Azteca won the Spanish-language broadcast rights to the Miss Universe 2015 pageant, which aired on the network December 20, 2015. The decision to bid for the broadcast followed controversial remarks from a presidential candidate that led Univision to pull out of the broadcast.

As a keynote speaker at MIPCancun Latin America TV Market and Summit on November 16, 2016, Abud commented on what storytellers can learn from President-elect Donald Trump’s general election victory, calling the campaign a “major lesson” for broadcasters and media.

Social Responsibility

Under Abud, Azteca is involved in several community-growth and social responsibility campaigns through its foundation, Fundación Azteca America. The network supports Esperanza Azteca, the first U.S.-based Hispanic youth orchestra, which helps underprivileged students develop musical skills, leadership, discipline and teamwork. In September 2016, Spanish tenor Plácido Domingo performed at a Los Angeles benefit for Esperanza Azteca Los Angeles Youth Orchestra suppoprting young musicians from the Los Angeles area. Azteca also partnered with Children’s Miracle Network Hospitals for the “Salvé Un Angelito … ¡Te Toca!” fundraising campaign which kicked off in 2015. The campaign raises awareness and funds for Children’s Miracle Network Hospitals and pediatric cancer patients.