Headquarters Providence Type of business Private | Founded January 2010 | |
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Industry Men's essentials subscription Key people Founded by Ken Johnson and Andrew Draper Products Men's underwear, undershirts, socks, hygienic items Website | ||
Manpacks is a quarterly subscription service offering men's underwear, socks, toiletries and other basic needs. Buyers create their pack with offered items including boxer briefs, undershirts, socks, shaving products, and condoms, and the pack is automatically delivered every three months.
Contents
Foundation
Ken Johnson and Andrew Draper started working on the concept for Manpacks in December 2009 and founded the company in January 2010. Manpacks began as an experimental side project, but demand increased. Soon, customer management and the processing of orders turned into a full-time job. Upon launch, the site offered only offered underwear and socks. The site now offers a wider selection of products from brands including Hanes, Calvin Klein, American Apparel, Saxx, Crest, Nivea, Gillette, and Durex.
Manpacks was the first American subscription ecommerce service offering men's essentials. Numerous sites have since spawned and imitated Manpacks' business model. Shortly after launch, Manpacks was accepted into Betaspring's startup accelerator program. Manpacks has also raised $500,000 in an angel round from angel investors such as Dan Martell, 500 Startups, and Venture51. The company currently has more than 10,000 subscribers.
Description
Manpacks automatically ships men basic needs like socks, underwear, razors, and toiletries every three months or when desired. Three months after placing an order, Manpacks sends customers a shipment reminder email. Manpacks' primary customers are people buying for the men in their life, men who are averse to shopping, and the lazy.