Mamamia Women's Network is Australia's premier women's media company. The company describes itself has a second home for women, where they can come to learn, laugh and cry. It began as a blog in 2007 in a suburban lounge room in Sydney and became a business 18 months later, co-founded by Mia Freedman and her husband Jason Lavigne. It is the home of Mamamia.com.au, the largest independent women’s website in Australia and its associated social channels and distribution partners. It also includes the world's #1 women's podcast network with ten weekly podcasts and 6 million annual downloads.
Contents
The company has 3 offices in Australia and one in New York, for their US site, Spring St.
Content
Mamamia produces daily content, in which staff reporters, contributors and community are featured.
Mamamia's content focuses on what women want to read. Mamamia's tag line is "What women are talking about today". Their content can fall under News, Entertainment, Lifestyle, Parenting, Beauty & Style, Health and Relationships.
Podcasts
In total Mamamia's podcasts have been downloaded over 5 million times.
Mamamia have 11 podcast programs:
They're podcast programs are set to grow to 16 and are all available on iTunes.
Mamamia Out Loud is featured on Virgin Australia's in flight program.