Founded 2005 | Parent organization Beauty Visions, LLC | |
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Mally Beauty is a makeup company founded by Mally Roncal, former makeup artist of many A-list celebrities. The makeup brand claims to be a long-wearing makeup line for the everyday, working woman. Since 2005, Mally Beauty has created a line of over 1,000 products, with the brand expanding to retailers, such as Ulta Beauty and QVC.
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Brand History
Baltimore based company, Mally Beauty, was founded by celebrity makeup artist, Mally Roncal, in 2005 and sells makeup and cosmetic tools. As the founder, president, and face of the brand, Roncal regularly appears on QVC shows in the network’s West Chester Pennsylvania headquarters and in their U.K. studio. Mally Beauty’s slogan is, “The things that make us different are the qualities that make us beautiful.” Roncal emphasizes using makeup to enhance natural beauty and originality on her QVC segments, positioning herself as a motivational speaker as well as beauty consultant.
Market Information
Mally Beauty listed $10 million in sales in 2005 and an estimated $75 million in 2011. Sold internationally on QVC, MallyBeauty.com, Amazon.com, Beauty.com, Henri Bendel, and Fred Segal, Mally Beauty’s primary sales are in the U.S., U.K. and Italy. The current CEO is Don Pettit.
Products
Mally Beauty products include: