Puneet Varma

Making Music (magazine)

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Editor  Antoinette Follett
Frequency  Bi-monthly
Publisher  Bentley Hall, Inc.
Categories  Music magazines
Circulation  35,000
First issue  November/December 2004
Making Music (magazine)

Making Music magazine is a bimonthly lifestyle music magazine devoted to the recreational musician and all instruments and genres of music. Their tag line is "Better Living Through Recreational Music Making."

Contents

The first issue debuted in November/December 2004. It is published six times per year by Bentley Hall, Inc., located in the Armory Square district of Syracuse, New York.

Purpose

The magazine defines its purpose as: "Making Music magazine encourages recreational musicians to become more engaged in playing their instruments and to participate in the larger music making community."

Demographics

The magazine claims the following reader demographics:

Circulation: 35,000 Average age: 35+ Average income: $50,000+

Format

Each issue follows this general format:

  • Feature stories: Interviews with famous and not-so-famous recreational musicians and organizations, with a focus on the lifestyle benefits of playing and sharing music.
  • Tips & Techniques: Guides to music theory for beginners and intermediate musicians, maintenance tips, good practice techniques, and how to play with others.
  • Health issues: Advice on keeping the body in shape, health tools, ergonomic issues, music and memory, etc.
  • Product Spotlights: New product features, plus in-depth guides to buying instruments and accessories.
  • Staff

    The magazine employs a staff of 10:

  • Antoinette Follett - Editor-In-Chief
  • Cherie Yurco - Assistant Editor
  • Ryan Connors - Social Media Manager
  • Neil Connors - Online editor
  • Chuck Schiele - Graphic Designer
  • Jon Dufort - Web Manager
  • Christopher Russo - Advertising Manager
  • Sharon Fumano-Kyle - Accounts Payable
  • Arturo Parrilla - Subscription Coordinator
  • References

    Making Music (magazine) Wikipedia


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