EditorAntoinette Follett FrequencyBi-monthly PublisherBentley Hall, Inc.
CategoriesMusic magazines Circulation35,000 First issueNovember/December 2004
Making Music magazine is a bimonthly lifestyle music magazine devoted to the recreational musician and all instruments and genres of music. Their tag line is "Better Living Through Recreational Music Making."
The first issue debuted in November/December 2004. It is published six times per year by Bentley Hall, Inc., located in the Armory Square district of Syracuse, New York.
Purpose
The magazine defines its purpose as: "Making Music magazine encourages recreational musicians to become more engaged in playing their instruments and to participate in the larger music making community."
Demographics
The magazine claims the following reader demographics:
Circulation: 35,000 Average age: 35+ Average income: $50,000+
Format
Each issue follows this general format:
Feature stories: Interviews with famous and not-so-famous recreational musicians and organizations, with a focus on the lifestyle benefits of playing and sharing music.
Tips & Techniques: Guides to music theory for beginners and intermediate musicians, maintenance tips, good practice techniques, and how to play with others.
Health issues: Advice on keeping the body in shape, health tools, ergonomic issues, music and memory, etc.
Product Spotlights: New product features, plus in-depth guides to buying instruments and accessories.
