Type of business Real Estate Headquarters Gurgaon, India Industry Real Estate | Available in English CEO Dhruv Agarwala Founded 2010 | |
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Founder(s) Anupam Mittal, Aditya Verma Parent organization Elara Technologies Pte Ltd | ||
What s new at makaan com english
Makaan.com is an online real estate portal in India, launched in 2007. It has a rating system for brokers.
Contents
Proptiger buys makaan com online real estate in consolidation mode
History
makaan.com was a part of Anupam Mittal-promoted People Group, owners of well-renowned businesses such as Shaadi.com & Mauj Mobile and founded in 2010. The website was established with the mission to connect relevant buyers and sellers of real estate , massively increasing the propensity of transactions. The website was committed to help its users make wise and profitable decisions relating to buying, selling, renting and leasing of properties in India and key global geographies.
People Group is a company that largely caters to consumer Internet and mobile value-added services (VAS) sectors. “People Interactor” or “People Group”, the parent company, owns websites such as Shaadi.com, Mobango and Mauj.com. Following the success of their initial ventures, they entered the online real estate space. In 2007, the company makaan.com was formed.
makaan.com also has tie-ups with media organisations like NDTV Profit, CNBC, Bloomberg and with various newspapers that forecasted property trends of different cities based on their research.
Innovation
makaan.com, in terms of innovation in the real estate market, has won many accolades. Among them were their MPI (makaan Property Index), the first property index in the Indian real estate sector that was aimed to keep track of the rising property prices in various major cities in India. makaan.com on mobile was the first property portal that was designed specifically considering the requirements of mobile users. They have also been credited for introducing the “photo view” which then had not been existent in India.
The company had also launched makaanIQ. It is an initiative that provides information, intelligence and tools to help home buyers make informed property purchase decisions and to keep the real-estate industry informed of the latest trends in purchase habits of buyers.
Recently, makaan became India’s first real estate company to use a Messenger bot to service its clients. The bot allows makaan users to have a more natural communication with the company. The chatbot will be able to answer customers queries on basic question quickly.
Promoters
In April 2015, makaan.com saw a change in the ownership. Proptiger.com an independent online real estate advisor took over Maakan.com to better their processes and provide better customer related real estate solutions to its buyers and sellers. The move looks to enhance the services provided by makaan.com is now a part of Elara Technologies PVT Limited, Singapore which is also the company that owns Proptiger.com. Elara Technologies PVT Limited is a digital real estate marketing and transactions service provider. SAIF Partners, Accel Partners and Horizon Ventures are some of the major investors of Elara. Rupert Murdoch’s News Corp, a global media, book publishing and digital real estate services company took a 25% stake in Elara in Nov, 2014.