Website www.mailmangroup.com Founded 1 January 1999 | Headquarters Shanghai Type Privately held company | |
 | ||
Mailman group s andrew collins acmailman entrepreneur quiz wppstream ignite
Mailman Group is a technology and social media agency in China. Based in Shanghai, Mailman manages the digital presence of international brands in the sports, entertainment, and travel industries. One of the first agencies to enter the digital Chinese market, Mailman has pioneered many of China’s early technology and social media initiatives, aiding the growth of international brands on Chinese social media by allowing brands to pull content from Facebook and Twitter, sites that are banned in China, and publish directly onto Chinese social media.
Contents
- Mailman group s andrew collins acmailman entrepreneur quiz wppstream ignite
- History
- Organization
- KAWO
- MVIP
- FansTang
- Description
- Clientele
- References
Some of the more notable clients Mailman is trusted by include Liverpool F.C., Bundesliga, Manchester United F.C., the Ultimate Fighting Championship, Novak Djokovic and several teams from the National Football League and the Australian Football League.
History
Mailman Group was established in 1999 as Mailman China and focused mainly on postcard media. However, the name and focus changed when current CEO Andrew Collins acquired the company in 2007. Since the acquisition, the company, now Mailman Group, has gone completely digital and has been associated with the development of many other funds, projects and organizations.
Organization
Mailman consists of a variety of separate partnerships, investments and ventures that focus on the sports, entertainment, and tourism industries. They include:
KAWO
Because of the Great Firewall, many key social media networks are blocked in China. KAWO is a social media management technology that lets brands get onto Chinese social media by integrating the key western social media channels, Facebook, Twitter, and Instagram, with key Chinese ones, Weibo, Tencent Weibo, and WeChat. KAWO gives brands digital access to over 600 million people by automatically pulling their existing Facebook and Twitter content onto a central dashboard, where moderators translate and then push it via KAWO directly on a brand’s Chinese social network accounts
MVIP
MVIP acts as a marketplace for the world's top sports and entertainment experiences, MVIP works to source, create and deliver unforgettable experiences and corporate hospitality package for Chinese customers. MVIP is designed to tailor the most high-end Chinese sports fans, providing them with a unique experience across the world's most luxury sporting events.
FansTang
Fanstang is a company developed in partnership with China Branding Group to connect US Celebrities with their Chinese fans. Fanstang is an entertainment platform now established as the largest management firm for China-specific media accounts for US celebrities.
Description
Mailman Group provides digital, media, and commercial opportunities for brands through technology, business intelligence, and service, working primarily across leading Chinese social media platforms Sina Weibo, Tencent Weibo, and WeChat. Along with managing social media accounts, Mailman's digital services include media-buying, website creation, and running online fan development programs. Other services include on-the-ground representation through the company’s media relations and partnerships in China. Mailman also publishes annual Red Card reports, a comprehensive study on how top European football clubs fare in China’s social media landscape.
Clientele
Mailman represents and is trusted by some of the most well known football clubs as well as many other notable clients. Clients include and have included: