Type Private Area served U.S. Founder Haver "Dan" Danner | Headquarters Kansas City, Missouri, Revenue US$17,700,000 (2008) Founded 1988 | |
 | ||
Services Direct Marketing
Printing
Variable Data Printing
Web-To-Print
Marketing Asset Management
Marketing Automation Owner Eric Danner, Gina Danner, Kyle Danner | ||
Mail Print, Inc. was a direct marketing and variable data printing company located in Kansas City, Missouri. The company's customers include national franchises and organizations, and include more than 14,000 users of their "Marketing Communications Portal" product. In February 2013, Mail Print merged with Graphic Services Printing and L&L Manufacturing to form NextPage.
Contents
Company history
Mail Print was originally established in 1988 under the name "Mail & More" by Haver Danner. Children Eric, Gina and Kyle Danner later joined the business and transitioned it to a personalized direct marketing and commercial printing provider, under the name of Mail Print. Mail Print's offices and operational facility are located in the Hunt Midwest Subtropolis, an underground business complex.
Services
Mail Print's service offering includes:
Revenue & Company Growth
As of January, 2009, Mail Print was listed as the 5th largest commercial printing company in the Kansas City area. Archives of the Kansas City Business Journal's yearly "Top Area Commercial Printing Companies" lists detail the following growth:
Innovations
In 2001, Mail Print publicly launched their "Marketing Communications Portal," an online marketing asset management and ordering system used by organizations and franchises to create and execute direct marketing materials. Early users of the system include Reece & Nichols Realtors, a real estate brokerage with more than 60 locations and 2,000 sales agents.
Mail Print began using the Hewlett-Packard line of Indigo digital presses in 2002, which allowed for variable data print personalization by integrating database information during the digital printing process. As an early adopter of the technology, Mail Print served as a HP test site.
In 2007, Mail Print introduced a marketing automation tool that delivered a stream of automatic sales touches on a salesperson's behalf. The automated campaigns could be initiated to a single prospect or mailing list.
Other proprietary marketing systems include "Oyster," a user interface and database for creating and producing Personalized URLs.
Customers
Mail Print's customer base is made up of medium and large-size businesses and franchises, including: