Company History and Services
Magellan Data and Mapping Strategies, now called Magellan Strategies, is a survey research, data mining and campaign consulting firm located in Louisville, Colorado. The company's clients include Republican Party candidates, conservative political organizations, non-profit organizations, trade associations, businesses and local governments. The firm was founded in November 2006. Using quantitative and qualitative survey research methods, the firm helps Republican candidates, conservative organizations, trade associations and governments better understand voter opinion. In addition to survey research, the company provides predictive voter modeling, voter data analysis and campaign consulting services. Magellan is a member of the Marketing Research Association, the American Association for Public Opinion Research, and the American Association of Political Consultants. Some of the firm's clients include the Republican National Committee and Americans for Prosperity.
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Survey Weighting Methodology
Magellan Strategies maintains and uses a national database of registered voters to determine their survey sampling weights by gender, age group, party registration and race. The firm does take into account past exit polling for a state or district when determining final survey weighting, but the principals of the firm consider exit polling data secondary and much less accurate than aggregated vote history from a complete and accurate voter registration database with solid vote history.