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Madrid Fashion Film Festival (MadridFFF) is the first annual fashion film festival held in Madrid, Spain, which showcases fashion films of all kinds, including documentary films related to the world of fashion. The festival is held at Palacio de Comunicaciones Cibeles.
Contents
- History
- Awards Categories
- Professional Awards
- New Talent Awards
- First Edition
- Jury
- Award winning fashion films
- Second Edition
- References
MadridFFF was created in order to show and exhibit this new cinematographic genre to general audiences as well as create an institutional background to the increasing number of fashion films made every year by fashion magazines and fashion production houses.
History
Madrid Fashion Film Festival was founded in 2013. It has its origins in the new video trends developed over the last decade by the fashion industry. When classic magazines went online, several video material was developed in order to take fashion beyond the still pictures: making of, video editorials or video shootings were made.
Film and moving image turned out to be the ideal medium for fashion in the digital age, this new brand of fashion films makes an effort to connect fashion with film and art. The process has been refined by fashion sites and production houses like Showstudio, Nowness and The Creators Projects.
The festival exhibits these fashion films: short films located somewhere between video art and fashion commercial. The event also offers conferences and practical activities in which professionals from multidisciplinary areas share their knowledge and concerns. All activities are open to the general public.
Another purpose of MadridFFF is to explore the concept and definition of fashion films, help to define its nature and its unique features as a proper film genre. The way fashion found its way to the Internet and how new technologies influenced the industry during digital era. Although fashion films were designed to be broadcast on the Internet, MadridFFF put them in a theatre, connecting this new-media with motion pictures.
Madrid had the demand and necessary background to hold a fashion film festival. The first edition took place in Cineteca Matadero Madrid from October 28 to November 3, 2013. For second edition, Madrid City Council declared MadridFFF to be a cultural interest activity, so several bigger spaces were deemed as festival headquarters. Finally, the designated space was Palacio Cibeles.
Awards & Categories
There are two main categories in MadridFFF. The first one is offered to professionals from the fashion industry, and the second one is for new talents and fashion, design, audiovisual, advertising and marketing students. Besides these two main categories there are other out of competition exhibits that include both fashion films and documentaries. During the first edition the documentary “Elio Berhanyer, maestro del diseño” (Elio Berhanyer: master of design, 2013) was shown. In the second edition, MadridFFF held the national premiere of the documentary "Advanced Style" (2014).
Professional Awards
Open section to professionals from the fashion design, audiovisual, communications and advertising worlds. This section is divided into merit categories. In the second edition, thanks to the collaboration from Editorial Group Condé Nast, another award was given to the best director of fashion films for a brand.
New Talent Awards
Open section to new talents and students. A second award was added to this category during second edition thanks to the H&M sponsorship through which H&M and MadridFFF launched a competition to choose and produce the best creative concept for H&M.
First Edition
The first edition of Madrid Fashion Film Festival was held from October 28 to November 3, 2013 at Matadero Matadero Madrid Cultural Center.
Jury
Award-winning fashion films
Second Edition
The second edition was held from 3rd to 6th November 2014 in Palacio de Comunicaciones Cibeles.