Type Private Area served United States Parent organization PCM, Inc. | Industry Direct marketing Website macmall.com | |
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Headquarters El Segundo, California, United States Profiles | ||
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MacMall is a reseller of computers manufactured by Apple Inc., such as the MacBook and iMac, with an online store. They buy Apple products in bulk, which allows them to sell them at a volume discount, and are one of the only companies authorized by Apple Inc. to do so. They also sell accessories for other Apple products, like iPods and iPhones. MacMall is a wholly owned subsidiary of PC Mall, which is a NASDAQ traded company.
Contents
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History
Its parent company PC Mall, started out as a mail-order catalog company in 1987 at Marina del Rey, CA in the residence of its co-founders brothers Sam and Frank Khulusi. Started out under the name "Creative Computers" before changing it to its current name PC Mall, was the number one mail-order reseller of Amiga computers from Commodore International until its closure on April 1994. The closure of Commodore didn't come too rough as the company obtained authorization to sell Apple computers early that year. With the new partnership and much optimism, the company moved to a 35,000 sq ft (3,300 m2) distribution center with 15,000 sq ft (1,400 m2) of office space. In the first quarter of 1995, the company filed for initial public offering(IPO) and went public in April 1995. After a year of robust growth, the company launched the website MacMall.com to add to its already-burgeoning sales.
MacMall today
MacMall is the biggest online revenue-earner for PC Mall and its subsidiaries. At the end of 2010, total net sales of MacMall amounted to approximately US$200 million, which was 15% of the company’s US$1.3 billion revenue for the year-end.
MacMall Features
Mac On Call is the service, installation, and advice center located on the store. As an Apple Authorized Service Provider, Mac On Call is standing in to provide answers to questions about computers and electronics, perform both in-warranty and out-of-warranty services.
Creative Pro it is a special section on the website that caters specifically to professionals working on the creative professional field - those whose jobs encompass those of photography, architecture, audio & music, film & video and design/graphics. Not only does the Creative Pro section offer better computer and electronics deals on the section, it also offers how-to helps and webinars to provide creative professionals with the best possible service.
Executive Leadership
MacMall.com is headed by its President, Daniel J. DeVries is based in El Segundo, CA. He once served as the Executive Vice President for Marketing of PC Mall, Inc. He also once served as a Senior Vice President, and a senior marketing executive. DeVries attended the University of Michigan.
Locations
MacMall Corporate Headquarters is located in El Segundo, CA. Distribution Center is located in Memphis, TN. MacMall also holds office in Montreal, Canada and Manila, Philippines.