Industry PLC Founded 2011 | Founder Thierry Muller | |
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Products Product Information Management, Digital Asset Management, Master Data Management and Business Process Management Website | ||
MaPS S.A. is a software editor founded in 2011 by Thierry Muller which is headquartered in Luxembourg. Its platform, called MaPS System, provides Data Management solutions for Multichannel Marketing.
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History and Funding
In 1999, the founder, had realized that certain challenges arose with several tools for Customer Relationship Management, Public Relations and in particular Marketing tools set in place. Complex data structures developed difficulties for organizations who lost focus of their dispersed data when wanting to operate and sell in an international and Multichannel environment.
The founder drafted his initial ideas on the topic of Multichannel Marketing and developed his first version of MaPS System under the agency Prem1um S.A. in 2005, which in combination with the Data Management solution also provided various Multimedia & Marketing activities.
In 2011, after being successful, Prem1um S.A. decided to enable the software MaPS System to operate independently under MaPS S.A., as a separate company and editor of the software. The first financial supports were provided by Malta ICI, a Venture Capital firm, and the local partner Chameleon Invest, a seed-capital fund led by Business Angels, who invested €900.000. In a second investment round in 2014 led by Newion Investments, a Venture Capital firm, €1.4 Million were raised, thus amounting to total assets of €2.2 Million.
Products
The services included in MaPS System range from the data centralization, Data Governance to an optimized Multichannel Marketing. The software today features more than 35 modules for Master Data Management, Product Information Management, Digital Asset Management, Business Process Management including catalogue Publishing features.