Launched 24 August 2007 Picture format 4:3 (576i, SDTV) Language Ukrainian Founded 2007 Parent organization Inter Media Group Limited | Closed 31 May 2013 Country Ukraine Headquarters Kiev Replaced by Zoom | |
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Owned by MTV Networks Europe
GDF Media Limited
Emerging Europe Growth Fund | ||
MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian language music channel operated by GDF Media Limited under licence from Viacom International Media Networks Europe. The channel was launched on 24 August 2007, 6:00 a.m. local time and was widely available through cable and satellite. The channel was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.
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Channel rebrand
On 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and MTV Ukraine was replaced with a new youth-orientated music and entertainment channel called Zoom. The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel is targeting. The decision to replace MTV Ukraine with Zoom comes as MTV Russia was replaced with a new general entertainment channel, Friday, on 1 June 2013.