MTV Lithuania & Latvia was a twenty-four-hour music and entertainment channel operated by MTV Networks Europe. The channel was originally formed in September 2006 at Lithuania, at January 2009 it got re-formed to double channel including both Lithuania and Latvia and targeted audiences in Lithuania and Latvia.
In 2006, MTV Networks Europe established MTV Networks Baltic a new broadcasting service which provided localized channels for Latvia, Lithuania and Estonia. MTV Networks Baltic launched three separate channels within the region in September, 2006. Initially, MTV Networks Baltic comprised MTV Latvia, MTV Lithuania and MTV Estonia. Due to financial difficulties with the region heightened by the global economic downturn. MTV Networks International merged MTV Latvia and MTV Lithuania to form MTV Lithuania and Latvia in January 2009.
MTV Estonia remained as stand alone channel.
The first video to air on MTV in the Baltic region was Justice vs. Simian – "We Are Your Friends".
In 2008, MTV Networks International signed a new licensing agreement with Israeli Communications company Ananey Communications to continue to operate and manage the MTV brand within the Baltic Region.
The channel ceased broadcasting on November 18, 2009.
As of November 18, 2009 MTV Europe has replaced MTV Baltic channels.
Estonia, Latvia and Lithuania receives MTV Europe and other Viacom international channels, distributed by "Starworks LT".
The channel combined local and international music, as well as MTV's trademark shows such as Pimp My Ride, Celebrity Deathmatch and Wildboyz which were shown with subtitles in Lithuanian. The network also aired local programmes as European Top 20, Baltic Top 20, Dance Floor Chart, MTV Oops and MTV Supermercado. Prior to closing, it had launched a reality show live from the MTV Lietuva headquarters, the humour show Baltish and Pimp My Ride Baltic were created by MTV Lietuva. Lithuanian MTV VJs are VJ Ugnė, VJ Jonas and twins VJ Artūras and VJ Robertas.
MTV News
Baltic Top 20
Dance Floor Chart
MTV's Most Wanted
Sandra
Wishlist
Show Wishlist
Top 10 @ 10
Making the Video
MTV Special
This Is The New S***
Baltic Top 100 (seasonal)
World Chart Express
UK Top 10
Rock Chart
Hitlist Base Chart
Baltish
Ežio stažas
MTV Oops
Pimp My Ride Baltic
MTV Supermercado
MTV Rainbow
Celebrities chart
MTV B-Day
MTV News. 7 days
Music Download Chart Top 10
Euro Top 20
MTV Push
MTV World Stage
MTV at the Movies
MTV Live Sessions
MTV EMA (seasonal)
EMA Spotlight (seasonal)
The Real World
True Life
Made
MTV Cribs
MTV Essentials
Brooke Knows Best
MTV's Busted
My Super Sweet 16
The City
Boiling Points
A Double Shot at Love
Wildboyz
Dirty Sanchez
Dismissed
Beavis & Butthead
Room Raiders
Parental Control
Run's House
Viva La Bam
MTV Movie Awards (seasonal)
MTV VMA (seasonal)
Chillout Zone
MTV Beat
MTV Amour
MTV Roulette
MTV's Breakfast Club
MTV Flasher
MTV Fuzz
Smells like 90s
Alternative Nation
MTV New Rave
Rise and Shine
Don't Stop The Music
Popular Music
Superock
The Block
Patyzone
Superpop
Coca-Cola Soundwave (seasonal)
Pradėk nuo savęs
No Smoking Power
MTV Exit
MTV Fanwalk
Ežio inkubatorius
MTV Networks Europe originally launched separate MTV channels in Lithuania (MTV Lietuva) and Latvia (MTV Latvija) in September 2006. Both channels offered a mixture of local and international content. Due to the global recession and its impact on Latvia, MTV Networks Baltic merged both channels to form MTV Lietuva & Latvija this channel will operate for the foreseeable future until the economic crisis is rectified. MTV Lietuva & Latvija and MTV Estonia ceased operations on November 18, 2009 and have been replaced by the original MTV Europe channel.
Mantas Stonkus
Jonas Bačelis
Ugnė Skonsmanaitė
Artūras Mediuška
Robertas Mediuška
DJ Sezzy
Orinta Servaitė
Silvija Vilkaitė
Tomas Sinickis
Andrius Afanasjev
Jurgis Didžiulis
Artūras Burnickis
