Launched 28 October 1996 Slogan Stay Raw. Language Hindi & English | Owned by Viacom 18 Country India | |
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Picture format 576i (SDTV)
1080i (HDTV) | ||
MTV India is the Indian version of MTV, a channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. MTV India is one of the oldest music television networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful there. MTV India is one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka. Most of the programming on the channel is in Hindi.
Contents
MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), reality television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars).
MTV India has its office in Vile Parle in Mumbai.
Partnerships
The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET, MAX, SAB, Aaj Tak, NDTV India, NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo, Discovery Science, and NDTV 24x7.
The channel is also available as a standalone on CAS networks.
Music to reality
Of late MTV India has put a greater focus on reality shows(as MTV has internationally; as reality shows have become wildly popular), which can make one wonder why the initials of the channel stand for Music Television. The show MTV-Roadies seems to have eclipsed the entire MTV India with a series of reality shows.
MTV India broadcasts many famous television programs, for people with varied interests. Its main emphasis is on music based entertainment and reality shows, such as the wildly popular Jersey Shore and Teen Mom. Of late, it has also ventured into youth-based fiction dramedies with India's first youth-based sitcom, MTV Reality Stars, which captures the comedy and chaos in the showbiz industry.
Programming
The following shows have been broadcast on MTV India:
VJs
VJs serve as hosts of MTV shows. A few of the popular VJs are listed below.
Awards
The MTV India awards include the following.