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MT Carney

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Occupation
  
Marketing executive

Name
  
M. Carney

M. T. Carney The Downfall of a Disney Marketing Executive The New

Disney's Worldwide Marketing President To Leave


Marie Therese "MT" Carney is a Scottish-born American marketing executive. She is currently the founder and CEO of the marketing firm Untitled Worldwide. She is the former President of Marketing for Walt Disney Studios, and also co-founder of Naked Communications and of the British nail salon chain Nails Inc.

Contents

MT Carney MT Carney Photos Photos Premiere Of Touchstone Pictures39 quotYou

Early life

Born in Dunoon, Scotland, Carney studied French literature at the Sorbonne in Paris.

Career

MT Carney MT Carney Photos Photos Premiere Of Miramax39s quotThe Switch

Carney began her career in the media department of Ogilvy and Mather in London. After working at London's Leo Burnett she spent six years as an account planner for the former Ammirati Puris Lintas.

Nails Inc.

MT Carney M T Carney Alchetron The Free Social Encyclopedia

In 1999, Carney co-founded British nail salon chain Nails Inc. with Thea Green. On trips to Manhattan, Green and Carney had noticed that soon after landing in the U.S, U.K. women tended to visit nail salons for quick, inexpensive manicures. After conducting consumer research to confirm consumer demand in Britain, the pair raised £250,000 in private funding and in November 1999 opened their first store on South Molton Street in the West End of London. Soon after they opened four additional stores. The chain has since expanded to 60 locations and is the U.K.'s largest nail salon chain. In 2012 the company recorded sales at £21.7m, and expanded into Brazil, Australia, Mexico and South Africa.

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In 2001, Carney left Nails Inc. to move to the United States. She began her U.S. career in New York as Worldwide Planning Director for Ogilvy and Mather.

Naked Communications

In 2006, Carney co-founded Naked Communications in America.

Disney

MT Carney Disney39s MT Carney Bids Farewell In Internal Memo to Studio

In 2010, Carney took a role as the President of Marketing for Walt Disney Studios, responsible for marketing and distribution for Walt Disney Pictures, Walt Disney Animation Studios, Pixar Animation Studios and Touchstone Pictures. While Carney was able to change Disney's marketing approach, she had difficulty as an outsider in Hollywood's creative and marketing communities, and was dogged by rumors that her future with Disney was not secure. In 2012, Carney left Disney in order to spend more time with her children in New York, whom she had regularly flown to see on weekends.

Untitled Worldwide

Carney then founded Untitled Worldwide, a marketing firm based in New York City. She serves as its CEO.

MT Carney The Downfall of a Disney Marketing Executive The New York Times

References

MT Carney Wikipedia


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