Trisha Shetty (Editor)

MAC Cosmetics

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Type  Subsidiary
Products  Cosmetics
Founded  1984, Toronto, Canada
Industry  Consumer goods
Website  www.maccosmetics.com
MAC Cosmetics wwwhollywoodnoirmakeupcomwpcontentuploads201
Headquarters  New York City, New York, United States
Parent organizations  Estée Lauder Companies, Estee Lauder Companies Inc
Founders  Frank Angelo, Frank Toskan
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Karen buglisi global brand president of mac cosmetics part 1


MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City and part of the Estée Lauder Companies

Contents

MAC Cosmetics (MAC standing for Make-up Art Cosmetics) was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. The inspiration for the venture came from Frank Toskan's work as a photographer makeup artist in which he quickly realized the lack of suitable colors and textures needed to maximize performance and result of makeup for these industries. Further, Toskan realized how limited conventional products in the cosmetic industry were to responding to the needs of the modern woman. For the first time ethnicity in makeup was addressed. Toskan began to craft a niche market in the world of makeup. Family joined forces including brother-in-law and chemist Victor Casale. MAC very quickly cultivated a following in both the fashion and the retail markets. Initially sold exclusively at the BAY in Canada it quickly expanded to Henry Bandel in New York. Nordstrom department stores welcomed the brand soon after marking MAC's first foray into the mass North American retail market. Sachs, Macy's, Dillards, Bloomingdales, rapidly followed suit as well as dozens of MAC owned stand alone stores. Unsolicited celebrity endorsement was key to MAC's success as Madonna, Lady Diana, Linda Evangelista, Naomi Campbell, Cher, and Janet Jackson embraced this new world of makeup art. MAC continues to be the leader in creative cosmetic innovation worldwide.

Estée Lauder Companies acquired a controlling interest in MAC in 1996, then completed their acquisition of the company in 1998. Original founder Frank Angelo died in 1997 due to complications during surgery.

The company's products were originally intended for makeup professionals, but are now sold directly to consumers worldwide. Frank Toskan states that he "first manufactured makeup for models, but then the models wanted this makeup for their sisters, friends, and so on... ". Today, the brand continues to work with in fashion show professionals: "From a niche brand [mainly for photo or film], MAC has become a global brand."

In the 1990s, the brand had over a hundred stores worldwide, earning 200 million francs. The development of the brand internationally, the opening of new points of sale, and the adaptation of product lines tailored to each continent, left little time for the founders to create new products. The company Estée Lauder took control of 51% of shares of MAC Cosmetics in 1994; the two founders retained creative control, while Estée Lauder managed the business end. One of the company founders, Frank Angelo, died of cardiac arrest during surgery in 1997 at the age of 49. At that time, MAC had a revenue of US $250 million, which doubled ten years later. Estée Lauder Inc. completed the acquisition in 1998, and Frank Toskan decided to sell his remaining shares shortly thereafter; he left the company he founded at the end of the same year, 1998.


Today, MAC Cosmetics is one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. All stores are run by professional makeup artists.

In September 2016, MAC Cosmetics launched the "MAC Selena" collection in collaboration with Selena Quintanilla Perez. A petition on Change.org proposed the idea of this collaboration to MAC Cosmetics. Selena's sister, Suzette Quintanilla, worked with MAC to create the perfect collection that really represented Selena. The collection sold out within hours not only at MAC stores but also at other retailers that carried the collection such as Nordstrom, Bloomingdales, and Macy's. Fans stood in line for hours to get their hands on the collection but some did walk away empty handed. Due to the high demand for this collection, MAC will be restocking it in early January 2017 & it will be sold until January 31.

Full face mac cosmetics makeup tutorial


MAC Products

  • Foundation
  • Lipstick
  • Mascara
  • Primer
  • Eye Shadow
  • Eyelashes
  • Powder
  • Blush
  • Concealer
  • Face Primer
  • Setting spray
  • Highlighter
  • Contour
  • Bronzer
  • Makeup Brushes
  • Brush Cleaner
  • Palettes
  • MAC AIDS Fund

    The M·A·C AIDS Fund was established in 1994 to support men, women, and children affected by HIV/AIDS globally by addressing the link between poverty and HIV/AIDS. It has raised over $400 million through the sale of M·A·C's Viva Glam Lipsticks and Lipglosses, donating 100% of the sale price to fight HIV/AIDS. The Viva Glam product line remains to be an iconic, best-seller for the MAC Cosmetics brand.

    References

    MAC Cosmetics Wikipedia


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