Neha Patil (Editor)

M.I.L.F. $

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Format
  
Digital download

Length
  
2:42

Genre
  
EDM trap

Label
  
will.i.am Interscope

Released
  
July 1, 2016 (2016-07-01)

Writer(s)
  
Stacy Ferguson Jamal Jones Jocelyn Donald Jonathan Solone Myvett

"M.I.L.F. $" (pronounced "Milf money") is a song by American singer Fergie. It was produced by Polow da Don and released as the lead single from Fergie's upcoming second studio album, Double Dutchess, on July 1, 2016 by Interscope and will.i.am Music Group.

Contents

Composition

Fergie was inspired to write the song after the birth of her son, Axl. "M.I.L.F. $" was written by Fergie, Polow da Don, Jocelyn Donald and Jonathan Solone Myvett. It is a trap track produced by Polow da Don and AnonXmous. It has a length of two minutes and forty-two seconds.

Critical reception

Alexa Camp from Slant Magazine compared the song favorably to her previous single, "L.A. Love (La La)," saying "'M.I.L.F. $' makes her previous effort sound like something you might hear on Lite FM."

Background

The music video for "M.I.L.F. $" was conceptualized by Fergie and filmed with director Colin Tilley in Los Angeles. Set in a candy-colored town called "Milfville", it features Fergie with a group of famous mothers, including Ciara, Chrissy Teigen, Alessandra Ambrosio, Kim Kardashian West, Gemma Ward, Tara Lynn, Devon Aoki, Angela Lindvall, Isabeli Fontana, Amber Valletta, and Natasha Poly as lingerie-clad 1950s housewives.

Later in the video, Fergie is shown waitressing at a soda shop, teaching a classroom full of rowdy, letterman jacket-wearing teens, and taking a bath in a tub filled with milk. The video ends with several mothers each shooting their own "Got Milf?" ads. Male models Jon Kortajarena and Jordan Barrett appear as a milkman and a bartender, respectively. Ambrosio's daughter Anja and Teigen's daughter Luna make appearances.

In the video, the milkman's truck says "Milfman - Moms I'd Like To Follow". Fergie said: "Changing the acronym ["MILF: Moms I'd Like to Fuck"] to Moms I'd Like To Follow is about empowering women who do it all. They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course." The video premiered online on Vevo on July 1, 2016. As of September 10th, 2016 the video has reached over 100 million views on video-sharing website YouTube.

Filming

Teigen's daughter, Luna, was three weeks old when the video was filmed; so, the crew took extra efforts to be considerate on set. According to Teigen, the set was closed, the air was turned off and people were cleared out. Teigen was accompanied by her husband John Legend on set.

Fashion

To prepare for the video, Swedish stylist B. Åkerlund planned for about two weeks, then took two more weeks to assemble the cast and select their clothing and accessories. Teigen wore an outfit from Moschino Couture while shooting her breastfeeding scene. For the milk shower scene, Kardashian wore a custom-made layered nude body suit from designer Atsuko Kudo to give an illusion of her being naked. While Fergie wore a yellow crop top that references the original album cover of Bon Jovi's Slippery When Wet album.

  1. "M.I.L.F. $" – 2:42
  1. "M.I.L.F. $" (Dave Audé Remix) - 3:26
  2. "M.I.L.F. $" (Polow da Don Remix) - 2:53
  3. "M.I.L.F. $" (Slushii Remix) - 3:23
  4. "M.I.L.F. $" (Nick Talos Remix) - 2:39
  5. "M.I.L.F. $" (Suspect 44 Remix) - 3:44
  6. "M.I.L.F. $" (Jodie Harsh Remix) - 3:07

References

M.I.L.F. $ Wikipedia