Founded 9/11 2001 Genre All genres Founder Robert Plant | Status current Country of origin United Kingdom | |
Location Kidderminster Worcestershire England Profiles | ||
M.A.S. Records is an independent Record Label and music development program founded in 2001 by Kevyn Gammond with musicians Robert Plant and Karl Hyde as its patrons.
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History
The label was founded in 2001 by Kevyn Gammond who was a founder member of the Band of Joy alongside Robert Plant and Jimmy Page who went on to form Led Zeppelin. Kevyn worked with Jimmy Cliff and Jess Roden (among others) which led him to tour with The Rolling Stones Jimi Hendrix and The Who His knowledge of the music industry then led him to write and develop a pioneering music development course, a move that led to the creation of M.A.S Records. In 2004 M.A.S Records teamed up with BBC Radio Hereford And Worcester and the Clifford T Ward foundation to launch the Clifford T Ward songwriting competition which became a big success gaining the label international recognition when Arts And Entertainment U.S.A filmed a documentary following the label's success and Robert Plant's involvement as patron - the documentary has since been broadcast in the U.S.A and worldwide. In 2006 M.A.S. Records was presented with the European Social Fund Award for Learning Achievements, and then in 2008 they won the Rockschool sponsored National Music Award from Access To Music in recognition of the label's outstanding achievement, standards, and quality of provision. In 2010 M.A.S continued their involvement with Access To Music and Rockschool when they showcased their up-and-coming bands at the SXSW music festival in Austin Texas which is one of the largest festivals in the U.S.A. M.A.S Records receives funding from the European Social Fund, the Learning & Skills Council, Advantage West Midlands and Rockschool, Ltd.