Industry Private Key people Christine M. Day (CEO) Headquarters Vancouver Type of business Consumer Packaged Goods | Founder Stephen Sidwell Website Luvo Inc. Founded 2013 | |
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Area served United States and British Columbia, Canada Products Frozen entrées and burritos | ||
Luvo Inc. [loo- vō] is a privately held, frozen food company that develops, manufactures, markets and sells retail food products. Their products are currently sold by retail chains in the United States and grocery stores in British Columbia, Canada. Luvo products are also served on some Delta Air Lines’ flights.
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History
Luvo was launched in 2013 to sell trans-fat free and nutrition-focused frozen entrées through Publix, Safeway and Amazon. In January 2014, Christine M. Day invested in the company and became CEO. She was previously the CEO of lululemon athletica and also spent 20 years at Starbucks, eventually becoming the head of Asia-Pacific division.
Luvo’s head office is based in Vancouver, Canada. Products are manufactured in the United States, and sold in the United States and Canada.
Menu
Luvo has nearly 30 different products listed on their website. They divide their product categories as: entrées, breakfasts, flatbreads and burritos. They also have an exclusive line of products for Delta Air Lines.
Packaging and Preparation
Luvo products can be prepared in the oven or microwave. The company has a patented technology that allows the food to be cooked evenly in a paper pouch. The packaging allows the food to be steam-cooked, and is modeled after the traditional French cooking method "En papillote."
Brand Ambassadors
Luvo has a brand ambassador program with professional athletes, who are also investors. In June 2013, Five-time World Series Champion and former New York Yankees’ captain, Derek Jeter, became a partner of Luvo. A New York Daily News article states that Jeter grew up eating fast food, though he now promotes healthy eating and lifestyle choices through his Turn 2 Foundation.
In June 2015, Luvo announced football player, Russell Wilson, as a brand ambassador. Wilson is the founder of summer football camps called ‘Passing Academy’ which teaches children and teenagers (ages 8–17) fundamental skills of a great football player, including food choices.
On August 10, Olympic swimmer Natalie Coughlin became a brand ambassador and investor in Luvo.