Name Luisa Spagnoli | ||
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Luisa spagnoli video backstage f w 15 16 advertising campaign
Luisa Spagnoli ([luˈiːza spanˈnoːli]), born Sargentini (1877–1935), was an Italian businesswoman, famous for creating a brand of women’s fashion clothing and chocolate brand Perugina.
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Luisa spagnoli la firma di un eleganza senza tempo
Biography
Spagnoli was born in Perugia. In 1907, with Giovanni Buitoni, she created the small company Perugina with headquarters in historical center of Perugia and only 15 employees.
With the outbreak of World War I, only Spagnoli was left to carry on the business, with her two sons, Mario and Aldo.
After the war, the Perugina factory grew to more than one hundred employees.
In 1923, a brand of Italian chocolate called Bacio (Kiss) was created.
Angora Spagnoli
After the end of the war Luisa created a new company : breeding of poultry and rabbit angora.
1928 - Luisa Spagnoli was the first person to introduce the angora yarn for knitwear with the trademark l'Angora Spagnoli - shawls, boleros and fashionable garments. In the Fair of Milano this innovation was noted and the activity of company expand.
Luisa failed to see the real lift-off company that will begin about four years later under the guidance of her son Mario. She was diagnosed with cancer. Giovanni Buitoni moved to Paris to ensure the best care and remained with her until her death in Paris in 1935.
Industrial development
After her death, her son Mario (1900–1977) in 1937 changed the company wanted by Luisa from craft to industrial.
He was credited with the invention, patented in 1942 by two objects: a comb for collection of wool and a clamp for tattooing angora rabbits.
Mario built in 1947, the new factory of the "City dell'angora", around which grew a community, where the party was welfare and recreational cycle phase.
In the 1960s, he also founded the playground of the Citta della Domenica it:Citta della Domenica originally called Spagnolia and even today a destination for visitors.
With his son Hannibal (1927–1986), entrepreneur and president of Perugia Calcio, production diversified and the family created the sales network of Luisa Spagnoli shops; there are now more than 100 shops throughout the world, and the headquarters are still in Perugia.