Occupation Executive Employer Alma | Years active 1981 to present Title Creative Chairman | |
Alma mater Anahuac University Network | ||
Luis miguel messianu latinencannes
Luis Miguel Messianu is the Creative Chairman and CEO of Alma.
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Early life & Education
Messianu was born in Mexico and raised in Mexico City. He graduated from the Universidad Anáhuac with a degree in advertising in 1981, and also attended the Berlin School of Creative Leadership.
Alma
Beginning 1981, Messianu worked as a Creative Director at firms including McCann Erickson, Mendoza-Dillon, GSD&M, Lintas and Scali, McCabe, Sloves. In 1994 Messianu co-founded the Miami advertising firm Rivero Messianu. A small stake was sold to DDB, before Messianu and Rivero bought the company back in 1998. The idea behind the firm was to create a new creative and strategic multicultural advertising agency. The firm then again partnered with DDB in 2001, forming the company Rivero Messianu DDB. At the firm, Messianu was the Chief Creative Officer and co-founder from 1994 to 2007, when he also became President of the company after del Rivero left.. The company was thus renamed Alma DDB.
Campaigns that Messianu has worked on include those for State Farm, McDonald's, ExxonMobil, Clorox, Hidden Valley, Perdue, and others—in which he has focused on the US Hispanic marketplace. These campaigns have included the formation of musical groups intended to both act in advertisements for radio and television, but also to tour as stage-acts at music venues and festivals, such as Los Felinos de la Noches. Messianu was named to Ad Week’s Diversity Trendsetter list in 2013. He has also won both the HispanicAd’s Agency Executive of The Year and Creative Director of the Year. He also received the 2015 ADCOLOR Legend award. In 2016, he was selected to participate in the Cannes Lions Festival of Creativity in the radio category.
Other work
In 2001, Messianu founded Circulo Creativo, and then became chairman of the nonprofit association dealing with Hispanic marketing in the United States in 2014. Messianu has also been a judge for the annual Billboard Latin Music Marketing Awards and a member of the board for the Miami Ad School. Messianu is a contributor to periodicals including Ad Age. He also authored the book La Prisión De La Memoria in 2014.