Pinder first appeared topless in Nuts in 2007, and, also in 2007, the Australian magazine Ralph declared that she had the "Best Breasts in the World."
Pinder has appeared on FHM's list of the "100 Sexiest Women in the World" 2007 (#92), 2006 (#35), and 2005 (#16), and, in 2010, she was head of the Bennetts Babe Squad.
Pinder was responsible for a weekly advice column in Nuts, entitled "The Truth About Women".
In 2004, Pinder appeared on Living TV's series I'm Famous and Frightened!, spending the weekend at Bolsover Castle in Derbyshire investigating ghosts and spirits.
On 31 December 2005, Pinder appeared on Sky Sports as a celebrity soccerette on Soccer AM, during which she wore an Southampton FC jersey. She also sat on the famous orange sofa answering questions on topics such as modelling and football.
In September 2007, Pinder appeared as a contestant on a special edition of the Weakest Link, entitled "Wags and Glamour Girls".
From September to December 2007, Pinder presented a short nightly programme for Nuts TV called Book at Bedtime, which was based on a long-running BBC Radio 4 programme. She read a passage from a well-known novel.
On 15 January 2008, Pinder made her presenter debut for Nuts TV. She presented the Nuts TV live show on six further occasions in February and March 2008 and also presented Overexposed, which was a series on Nuts TV giving hints and tips to the aspiring, amateur glamour photographer. Subsequently, she has appeared on the MTV channel's TMF, presenting, in conjunction with Kayleigh Pearson, Pinder and Pearson's Late-Night Love-in – a "countdown of saucy music videos."
In February 2008, Pinder made a cameo appearance, along with Michelle Marsh, in Hotel Babylon on BBC1.
In February 2010, Lucy Pinder appeared on BBC Three's The Real Hustle Undercover, where she pulled a switch on an unsuspecting punter.
In addition, Pinder has appeared on the cover of several DVDs and in photo shoots for magazines, such as Loaded and Maxim.
From 2 January 2009, Pinder appeared in the sixth series of Celebrity Big Brother. She revealed that she was "a bit of a Tory bird" and that 'thick' people irritate her. She was the first housemate to be voted out, on 9 January (Day 8) with 57% of the public vote. Pinder declared her wish to leave the Big Brother house after being driven to distraction by the constant rapping of housemate Coolio.Dream Team (2004) as Herself
Soccer AM (1 episode, "31 December 2005") as Herself
Bo! in the USA (1 episode, 2006) as Herself
Hotel Babylon (1 episode, "Series 3, Episode 1", 2008) as Herself
Book at Bedtime with Lucy Pinder (approx. 30 episodes, Nuts TV, 2007) as Presenter
The Real Hustle Undercover, BBC Three (2010) as "Nicole", con artist
Strippers vs Werewolves (2012) as "Carmilla"
The Seventeenth Kind (2014) as "Melissa"
Age of Kill (2015) as "Jenna"
Waarrior Savitri (2015) as "Candy"
A Suburban Fairytale (2017) as Dawn
Fanged Up (2017) as Kathyn
Pinder has worked closely with a number of Wildlife charities, getting involved in fund raising for TigerTime, the David Shepherd Wildlife Foundation, and International Animal Rescue. She was also an ambassador for Kick 4 Life, a charity that uses football to fight poverty and disease in developing countries. She has also produced original works of art for sale in charity auctions for Keech Hospice Care and Sports For All.
Pinder has also volunteered her time at Cats Protection as part of the charity's campaign "I'm A Celebrity... Let Me Volunteer!", and she was a judge for National Cat Awards' in the "Hero Cat" category in 2012.
Pinder has worked with Help for Heroes, a British charity launched on in 2007 to help provide better facilities for British servicemen and women who have been wounded or injured in the line of duty, and she has appeared in the 2011 and 2014 Hot Shots Calendar.
Pinder and Rhian Sugden continue to support the MCAC (Male Cancer Awareness Campaign), and they took part in the five mile "London Strut" awareness initiative in December 2013.
Pinder supported the "Stars & Stripes 2014 Celebrity Auction" by donating an original drawing of hers that was auctioned off, with the proceeds going to Tiger Time.