Lovehoney is a British business that sells sex toys, lingerie and erotic gifts on the Internet. Their tagline is “the sexual happiness people”. In 2014 the company was the focus of a television show entitled Frisky Business, which looked at their day to day operations.
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Background
Lovehoney was founded in Bath, Somerset in 2002 by Richard Longhurst (former editor of .net magazine and PC Format) and Neal Slateford (former member of DNA). The company employs 180 people in the area, and is an official UK distributor of Durex products.
In 2009–10 Lovehoney had a turnover of £10.4 million and profits of £1.5 million In 2010-11 it had a turnover of £13.4 million, and in 2011-12 it had a turnover of £16 million.
Retail
Lovehoney has over 400 own brand products, including the Lovehoney Sqweel Oral Sex Simulator (the first winner of Lovehoney's Design A Sex Toy competition). Sub-brands owned by Lovehoney include BASIC Sex Toys, Bondage Boutique, Death By Orgasm, Pin Ups, Shag Factory, Swoon, VibraExciter and a range of sex toys developed with Tracey Cox.
Lovehoney Ltd holds the official license to design, manufacture and sell adult pleasure products based on the Fifty Shades of Grey trilogy by E. L. James. This includes the Fifty Shades of Grey Official Pleasure Collection and Fifty Shades of Grey Sensual Care Collection. Lovehoney also hold the official license to design, manufacture and sell adult pleasure products inspired by Bettie Page.