Industry Publishing Headquarters London Type Public limited company | Website www.lostmy.name Founded 2012 | |
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Profiles | ||
Introducing lost my name
Lost My Name is an award-winning independent technology and publishing business. Launched in 2013, Lost My Name was named Best Start-Up in the FutureBook Innovation Awards 2014 and shortlisted as the People’s Champion at the Startups Awards 2014.
Contents
- Introducing lost my name
- Lost my name personalized books for kids
- Products
- Translations
- History
- Recognition
- References
Lost My Name offers personalised children's picture books as a direct-to-consumer offering from the website www.lostmy.name.
Lost my name personalized books for kids
Products
The initial product published by Lost My Name, 'The Little Boy Who Lost His Name'/ 'The Little Girl Who Lost Her Name’, is a personalised picture book for readers aged two to six. It is authored by David Cadji-Newby, a former television comedy writer, and illustrated by Pedro Serapicos,
The book tells the story of a child who has lost their name and goes on a journey to find it, meeting characters along the way each of whom provides a single letter from their own name eventually allowing the child to uncover their missing name. Each book comprises a selection of mini-stories, each written as a set of seven rhyming couplets, and is printed on-demand for every order with a new collection of mini-stories depending on the name of the child.
Translations
The Little Boy Who Lost His Name and The Little Girl Who Lost Her Name is available in UK English, US English, German, French and Spanish. The German edition Ach, du Schreck, mein Name ist Weg! was translated by children’s book author Susanne Weber; the French edition Oh, j’ai perdu mon nom! was translated by author Valerie Espinasse; the Spanish edition El niño/La niña que perdió su nombre was translated by author and poet Francisco Segovia. Translations into additional languages are ongoing.
History
Lost My Name was founded by ‘three dads and an uncle’: Asi Sharabi, former advertising exec and MD of Sidekick Studios, and Tal Oron, creative technologist, along with David Cadji-Newby and Pedro Serapicos, the author and illustrator of ’The Little Boy/ Girl Who Lost His/ Her Name’. The company is currently headquartered in East London.
In June 2015, Lost My Name announced a $9 million Series A round led by Google Ventures, along with Greycroft, The Chernin Group and Allen & Co.
Recognition
The company won recognition in June 2014 through CNBC’s weekly broadcast show Power Pitch and in Series 12 of BBC's Dragon’s Den. The latter saw two of the co-founders appear on British and Australian television to secure a record-breaking investment from investor Piers Linney, co-CEO of CSP business Outsourcery.