Industry Fashion Website lodendager.com Founded 2006 | Products Luxury goods Headquarters New York City Type of business Privately held | |
Founder Oliver Helden and Paul Marlow Key people Oliver Helden, Designer
Paul Marlow, Designer
Alexander Galan, Partner
Matthew Sandager, Partner
Melissa Vail, Partner | ||
Loden dager new york fashion week 2012 f w backstage video
Loden Dager is a men’s wear collective based in New York City which debuted in the Fall of 2006. Loden Dager is designed primarily by two Marc Jacobs alumni, Oliver Helden and Paul Marlow. Loden Dager has gained a loyal following and significant media buzz, and were named finalists for the 2010 CFDA/Vogue Fashion Fund Award, and were featured in Vogue's November 2011 issue. GQ describes their look as "Lower East Side meets rural Peru."
Contents
Loden dager fall 2010 video
History
Founded in 2006 by two Marc Jacobs alums Oliver Helden and Paul Marlow, Loden Dager won both the Ecco Domani Fashion Foundation award in 2008, and a partnership with Uniqlo through their Designer's Invitation Project. In 2010, the duo were finalists for the CFDA/Vogue Fashion Fund Award. Helden is also the director of men's technical design at Marc by Marc Jacobs, and Marlow is a consultant for both Marc Jacobs and a wardrobe department of the hit musical television comedy, Glee.
The Fall 2012 collection was the first designed solely by Paul Marlow, who has assumed full design duties for the brand. Loden Dager designs are available at the Opening Ceremony in New York and Los Angeles, and on their online store.
Partnership with Uniqlo
Uniqlo's Designers Invitation Project is a collaborative project between Uniqlo and successful up-and-coming designers. Loden Dager, who won the partnership in 2008 along with designer Alexander Wang created a six style men's line for the Japanese brand, featuring trousers, polos, shirts and over the knee shorts.
Fall/Winter 2010
The Fashion Week Fall 2010 show was held at the Audi Forum on Park Avenue in New York City on February 13, 2010.