Neha Patil (Editor)

Location based commerce

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Location-based Commerce (L-Commerce) refers to the localization of products and services through mobile commerce and context aware computing technologies. L-commerce revolves around 5 key service areas:

Contents

  • Location: determining the basic position of a person or a thing
  • Navigation: plotting a route from one location to another
  • Tracking: monitoring the movement of a person or a thing
  • Mapping: creating maps of specific geographical locations
  • Timing: determining the precise time at a specific location

    • Technologies

    Providing location-based services involves several technologies.

  • Position Determining Equipment (PDE) - identifies location of mobile device.
  • Mobile Positioning Center (MPC) - a server that manages the location info from PDE.
  • Geographic Information System (GIS) - geographic contents consists of streets, road maps, addresses, and points of interest.
  • Location-specific content - used in conjunction with geographic content to provide the location of particular services.

    • Applications

    Location-based advertising

    -Once a wireless device is detected in a location, advertising is directed to the device. -A dynamic billboard ad will be personalized specifically for the viewer -Ads on vehicles such as taxicabs will change based on its location

    E-911 -alerts emergency rescue teams based on proximity

    Telematics and telemetry applications -integration of computers and wireless communications

    L-commerce can also provide the following benefits:

    Enhanced Billing Personalized Portals Buddy Finder Mergency Assistance Service Call Routing Find Nearest Services

    References

    Location-based commerce Wikipedia
    (Text) CC BY-SA