Liz Lovely is a Waitsfield, Vermont, based artisan, certified gluten-free, vegan cookie company that bakes thousands of cookies every day. Liz Lovely cookies are distributed semi-nationally through United Natural Foods, the largest U.S. natural foods distributor.
In November 2005, Liz Lovely cookies were rated Product Of The Year by VegNews.
On September 28, 2012, company owners Liz and Dan Holtz appeared on ABC's Friday evening "Shark Tank" asking for $200,000 for 10% interest in their million-dollar company (which they valued at two million dollars) but were declined by all five sharks.
As of July 1, 2013, Liz Lovely is an all gluten-free bakery.
In 2015, Liz and Dan Holtz were divorced and Dan no longer works for or is involved in the Liz Lovely business.