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The Golden Scarf is awarded by the Seattle Sounders FC to "honor members of [the Seattle] community who are either part of the soccer scene or have done remarkable things for society in Seattle."
During the pre-game ceremonies of the inaugural home match of the Sounders FC, a Golden Scarf emblazoned with the team name was awarded to MLS Commissioner Don Garber. This began a tradition where, before each home game, the club likewise honors a member of the community who has contributed to soccer or society more generally in the Seattle area.
The recipient and the fans then raise their scarves over their heads together. The presenter of the Golden Scarf, usually a representative of the club's owners, is also acknowledged as part of the ceremony.
References
List of Golden Scarf recipients Wikipedia(Text) CC BY-SA