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Lisa Tenner

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Nationality
  
American

Name
  
Lisa Tenner

Website
  
www.tennerandassoc.com


Children
  
2

Spouse(s)
  
Mark Tenner

Home town
  
Los Angeles

Lisa Tenner

Occupation
  
Marketing Executive, Entrepreneur

Employer
  
Tenner & Associates, Inc.

Alma mater
  
University of California, Los Angeles

Lisa Tenner (née Ratner) is a branding and marketing professional, president of Tenner & Associates, Inc.

Contents

Early life and education

Tenner was born in Los Angeles to and raised in Santa Monica, California. Her father, Morris Ratner, promoted boxer Muhammad Ali through United World Enterprises in the early 1960s and owned celebrity-frequented restaurants.

Tenner was a ballet dancer dancing annually with the New York City Ballet for ten years. She reported that she stopped dancing professionally at age 20 as her father said it was "no life for a girl." She attended Van Nuys High School, graduating in 1965, and then enrolled at UCLA, studying psychology.

Career

In 1968, while in university, Tenner took a job as a receptionist at Goodbody & Co., then became a secretary, later a researcher, changing firms with each advancement before taking the entry-level test to become a stock broker. at Joseph Sebag & Co., in Los Angeles. Barron's reported that after becoming a stockbroker, she took a new position to become the first female over-the-counter market maker. She continued in that job until 1974, when she was offered a job as business manager of three Los Angeles radio stations – KHJ-FM, KHJ-AM and KRTH. In 1977, she joined a firm specializing in business management for entertainment companies, where she handled bookkeeping. In 1983, she joined with entertainment industry business manager Ed Silver to service Stan Margulies (producer of Roots (1977 miniseries) and The Thorn Birds (miniseries)), Lee Marvin, Toto and The Tubes, which became Tenner’s entrance to the music industry. Tenner parlayed that experience into five years as principal in Nanas Stern Biers, a business management firm handling rock bands. Las Vegas Weekly reported that "she tallied numbers for everyone from Soundgarden and Korn to the Van's Warped Tour."

In 1991, she left to open her own firm in Southern California, representing a wide variety of musical talent as well as producers, record label executives and talent managers. Moving to Las Vegas in 1994, she gave up her management practice and shifted the focus of her company, Tenner and Associates, to branding and marketing. Tenner conceptualized a music industry event that would showcase the talents of unsigned musicians and songwriters, bringing them together with both recording labels and the public. That concept, organized by Tenner and Associates, debuted in Las Vegas in the spring of 1998 as Emerging Artists & Talent in Music (EAT'M). Twenty-four bands including Papa Roach, Slipknot, and Michelle Branch were signed to major labels after the first EAT’M in 1998, where they were first exposed to the industry. The third conference she organized, had more than 2,000 people registered and 180 bands participating. The conference ran for four years, skipping 2001 and ending after 2002.According to the Las Vegas Review-Journal, "EAT’M preceded several other music conferences and festivals in Las Vegas. The Pollstar Concert Industry Consortium moved to Las Vegas in 2000, the Academy of Country Music Awards in 2002 and music festivals like the Electric Daisy Carnival, which arrived in 2011."

In 1998 and 1999, Tenner co-authored a chapter in Counseling Clients in the Entertainment Industry on music touring ethics with Martin E. Silfen.

Tenner began consulting for clients in tourism, poker, and entertainment. She created publicity-generating events, secured media and corporate sponsorships, developed marketing tactics and programs, developed brand-driven campaigns and negotiated television deals, as well as producing events and shows. After EAT'M, her branding and marketing company, Tenner and Associates, turned its focus from music toward poker, film, and TV, including the Emmy award-winning PBS program Biz Kid$.

Tenner was named the "Event Pro of the Year" at the 2007 EventPro forum.

Nonprofit work

Tenner was responsible for organizing the VH1 Classic Rock & Roll Celebrity Poker Tournament. She coordinated the Elle Queen of Hearts fundraising poker team after learning that heart disease is the number-one killer of women in the US.

She is co-founder of PokerGives.org and was an advisory board member of the American Gaming Association from 2006 to 2014.

Personal life

In 1994, Lisa Ratner married Mark Tenner, co-author of Winning Omaha 8 Poker, Mastering Omaha 8 Poker, and co-founder of Card Player Cruises, a company that specializes in providing poker rooms on cruises.

References

Lisa Tenner Wikipedia