Type Private Founded 1990 | Genre Concept Store | |
Profiles | ||
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Links of London is a retail brand of the Greek jewellery company Folli Follie, with headquarters in London, England. It was founded in 1990 by John Ayton and Annoushka Ducas. It sells through outlets in Europe, the US, Asia and online.
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History
Links of London started in 1990 when a London restaurant owner commissioned fish-shaped cufflinks. Throughout the next 15 years, Links of London expanded, with retail outlets in the United Kingdom, the United States, Canada, Japan and Hong Kong. In July 2006, the company was sold to Folli Follie SA. In October 2007, Ducas left the company. In July 2009, Ducas launched the brand Annoushka Jewellery.
The company’s revenue was £85m in 2009. In 2014, Links of London was named the official jewellery sponsor of the Wimbledon tennis tournament.
Notable designs
During the 2014 Wimbledon women’s singles tournament, champion Petra Kvitová wore Links of London jewellery at the trophy presentation. The two-time Czech singles champion wore Essentials Hope earrings, the Effervescence Bubble bracelet and a 20/20 Sterling necklace.
The Duchess of Cambridge, Kate Middleton, wore Links of London 'Hope Topaz' earrings in her official engagement photos.
Awards
Awards won by the company include: