Product type Feminine hygiene Country Sweden Markets Worldwide | Owner SCA Introduced 1940s Website www.libresse.com | |
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Libresse is an international brand of feminine hygiene products owned by SCA, a Swedish pulp and paper manufacturer and consumer goods company. The company first appeared in 1940s with the first crepe paper towel called Mimosept.
Contents
International branding
The brand is known as:
Media
Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.
Controversy
The brand came under fire for airing a controversial advert in New Zealand that was said to be transphobic. The company apologised for causing offence and withdrew the advert.
References
Libresse Wikipedia(Text) CC BY-SA