Frequency Weekly Year founded 1934 | Circulation 405,558 (2012) | |
Categories Women's magazine
Lifestyle magazine Publisher Sanoma Media Netherlands B.V. First issue 13 April 1934; 82 years ago (1934-04-13) | ||
Libelle (from the Latin "libellus", meaning book or writ) is a Dutch language weekly women's magazine published in Amsterdam, Netherlands.
Contents
History and profile
Libelle was first published on 13 April 1934 by NV Uitgeverij. The magazine was part of VNU and was published by VNU Tijdschriften for several years. In 2001 the magazine became part of Sanoma and is published by Sanoma Media Netherlands B.V. on a weekly basis. It has its headquarters in Amsterdam.
Following the German occupation of the Netherlands during World War II the editors of Libelle endorsed support of the German forces. In the late 1960s another women's magazine, Beatrijs, merged with Libelle. During the 1990s Libelle was among the publications which functioned as an opinion leader in political and health-related issues.
The target audience of Libelle is women aged between 30-55, most of whom are average Dutch women. The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work.
Franska Stuy served as the editor-in-chief of the magazine from 1999 until 2015, currently Hilmar Mulder is in charge.
For the past 20 years Libelle has been organizing a week long outdoor event in May, the Libelle Zomerweek. In 2016 this event attracted 84.300 visitors.
The magazine has a Flemish edition with the same name, Libelle, published in Belgium. Although they are part of the same company, each magazine has an independent editorial board.
Circulation
Libelle was the thirtieth best-selling women's magazine in 2001 with a circulation of 643,000 copies. The magazine had a circulation of 621,068 copies in 2007, 461,694 copies in 2009, 448,303 copies in 2010 and 431,989 copies in 2011. Its circulation fell to 405,558 copies in 2012.