Name Leverett Lyon | ||
 | ||
Died September 7, 1959, Chicago, Illinois, United States Books Elements of Debating, Salesmen in marketing strategy, economics of open price systems, Hand-to-mouth buying | ||
Leverett Samuel Lyon (Dec. 11, 1885 - 1959) was an American economist, lawyer and business executive, known for his works on education, government, marketing, and economic life, and particularly on the National Recovery Administration.
Contents
Life and work
Born in Sollitt, Illinois to Edward Payson Lyon and Charlotte Rose, Lyon obtained his Law degrees at Beloit College, and at the Chicago-Kent College of Law in 1915. At the University of Chicago he obtained his BA in 1910, his MA in 1919 and his PhD in 1921 with the thesis, entitled "A functional approach to social-economic data."
From 1916 to 1929 Lyon taught economics at the University of Chicago, at the Washington University in St. Louis, where he was also Dean of the School of Commerce and Finance from 1923 to 1925, and at the Robert Brookings Graduate School of Economics and Government. In 1929 he left the academia and joined the American centrist think tank the Brookings Institution, where he was executive vice-president from 1932 to 1939.
In 1939 he moved to the Chicago Association of Commerce and Industry, where he served as its chief executive officer from until his retirement in 1954.
Work
Lyon is noted for his early work "Our Economic Organization," (1921) co-authored with Leon C. Marshall, which is considered "an excellent brief analysis of the American economic structure,", for his 1922 "Education for Business," and for his pioneering work in the field of marketing. According to Engle (1919):
It was during his years at Brookings that his greatest contributions to marketing emerged from his tireless research. Between 1925 and the inception of the New Deal such fundamental contributions to marketing literature as the following flowed from his pen.
His most notable publications in the field of marketing were Salesmen in Marketing Strategy (1926), the Hand-to- Mouth Buying (1929), Some Trends in the Marketing of Canned Foods (1930), Advertising Allowances (1932), and The Economics of Free Deals (1933).