Full Name Leslie Gold Role Pawnbroker Books For What It's Worth Name Les Gold TV shows Hardcore Pawn | Website pawndetroit.com Children Ashley Broad, Seth Gold Television Hardcore Pawn Spouse Lili Gold (m. 1975) | |
 | ||
Occupation Pawnbrokerreality TV starauthorspeaker People also search for Ashley Broad, Lili Gold, Seth Gold, Jordan Broad Profiles | ||
'Hardcore Pawn' Star Les Gold on the Pawn Business
Leslie "Les" Gold (born June 20, 1950) is an American pawnbroker, reality TV star, author, media personality and speaker. He is known for his role on cable and satellite television truTV's reality series, Hardcore Pawn.
Contents
- Hardcore Pawn Star Les Gold on the Pawn Business
- Cnn your money les gold hits the streets
- Early life and career
- Hardcore Pawn
- Publications
- Philanthropy
- References
Cnn your money les gold hits the streets
Early life and career
Leslie "Les" Gold, is a third generation pawnbroker/salesman, the grandson of a pawnbroker who once owned company "Sam's Loans", a now-defunct pawnshop on Michigan Avenue in Detroit, Michigan. Sam's Loans was where Gold made his first sale, at age 7. (The Sam's Loans building is in the process of being remodeled into a pawn shop-themed restaurant, to be called "Gold Cash Gold".) He has been married to Lilli Gold since 1975.
Gold began his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School. Gold opened his own pawn shop, American Jewelry and Loan, in 1978, at the Green Eight Shopping Center on 8 Mile Road in Oak Park. In 1993 he moved it to its present location on Greenfield Road in Detroit near 8 Mile - a 50,000 square foot building that was formerly a bowling alley. The business now employs about 50 people and serves about 1,000 customers a day.
Hardcore Pawn
Gold, his family, and his pawn shops are central to the truTV series Hardcore Pawn.
In 1998, independent producer Richard Dominick saw Gold's TV ads which ran during the local commercial breaks of The Jerry Springer Show, which Dominick was working on at the time. He saw potential in Les and his business as a reality TV show and approached the Gold family with this idea. Les's son, Seth, was initially reluctant, but Les overruled him and agreed to let the cameras in. The pilot aired in late 2009. Dominick is now the series co-executive producer with Mike Gamson. Les and Seth Gold were also credited as Executive Producers, beginning with the third season.
The series premiere (August 16, 2010) attracted two million viewers, thus setting a record as truTV's most-watched premiere. As of June 2013, the viewership exceeded 3 million.
Publications
Gold's autobiography, For What It's Worth: Business Wisdom from a Pawnbroker, was published on June 1, 2013 by Penguin/Portfolio. The book deals with his personal experience in establishing a successful pawn shop, and gives details on how he did it, and how anyone in any field can "think like a pawnbroker". Writing for Forbes, fellow entrepreneur Josh Linkner explains how he has learned from Gold's advice.
The book ranked #4 on The New York Times Best Seller list in the Advice, How-to, and Miscellaneous category for the week of June 30, 2013, and #8 in the Hardcover Business Books category for the month of July 2013.
Gold, the book, and his "three simple steps to successful negotiation" were featured on ABC's Good Morning America on June 18, 2013.
Philanthropy
Gold supports The Heat And Warmth Fund ("THAW Fund"), which helps local families pay their heat and electricity bills. In February 2013, a fund-raising party dubbed "Hardcore THAW" and held after-hours in his store raised more than $40,000 for the organization.