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Leigh McAlister

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Name
  
Leigh McAlister


Education
  
University of Oklahoma

Leigh McAlister httpssecuremccombsutexaseduincsphotos358jpg

INFORMS History and Traditions Interview with Seenu Srinivasan


Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an Executive Director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.

Contents

Leigh McAlister Leigh McAlister Professor Department of Marketing Expert with The

Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.

Selected publications

  • McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322.
  • Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister. "Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Research (1998): 166-176.
  • McAlister, Leigh. "A dynamic attribute satiation model of variety-seeking behavior." Journal of Consumer Research 9, no. 2 (1982): 141-150.
  • Lattin, James M., and Leigh McAlister. "Using a variety-seeking model to identify substitute and complementary relationships among competing products." Journal of Marketing Research (1985): 330-339.

    • References

    Leigh McAlister Wikipedia
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