Name Leigh McAlister | Education University of Oklahoma | |
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INFORMS History and Traditions Interview with Seenu Srinivasan
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an Executive Director of the Marketing Science Institute. She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
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Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.
Selected publications
References
Leigh McAlister Wikipedia(Text) CC BY-SA