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Lego Elves (sometimes called Elves for short, and stylized mostly as LEGO Elves) is a toy line and its accompanying media franchise, created by Danish company Lego or The Lego Group, that began in 2015. It is part of the company's effort to make the brand more appealing to girls. Afterwards, it began to become a web-show webisode series in 2-15, with a special sort-of-"short-movie" titled "Unite the Magic" on the LEGO YouTube channel, and on Netflix.
Emily Jones, shortly after the death of her grandmother, receives an amulet that teleports her to the parallel world of Elvendale, where she befriends four young elves associated with the Classical elements, who assist in her quest to return home, and whom she periodically visits thereafter.
Humans
Emily Jones (voiced by Ashleigh Ball) - Protagonist: a resourceful, modest, amicable, and affectionate human girl, whose "Element" (although not a real classical element in form being) is "Love", or as some fans call it, 'heart'. It could be argued that she's 1/4 elf because her grandmother was one of the legendary five elven sisters.
Emily's sister Sophie Jones (Younger)
Emily's mother
Emily's father
Emily's grandmother (Deceased)
Elves
Azari Firedancer (voiced by Erin Mathews) – Fire elf: spontaneous, extroverted, loud, sometimes reckless, and usually cheerful.
Farran Leafshade (voiced by Kyle Rideout) – Earth elf: honest, loyal, reliable, and slightly self-important.
Aira Windwhistler (voiced by Ashleigh Ball) - Wind elf: good-natured, excitable, and light-hearted. Her favorite pastime is the construction of machines, and even wants to build something in probably forgetfulness that her "Element" or "Classic Element" is the wind, or the air to wanting to build something in "Unite The Magic".
Naida Riverheart (voiced by Erin Mathews) - Water elf: patient, modest, slightly shy, but courageous.
Skyra (voiced by Ashleigh Ball) – Wind elf: Formal guardian of the Portal between Elvendale and the human world: often imperious and scornful, but lenient toward Emily, her sister's granddaughter. She made Emily guardian of the Portal in "Unite the Magic".
Johnny Baker (voiced by Kyle Rideout) – Fire elf: a pastry-chef located in the Lava Fields of Elvendale, which supplies his bakery with heat.
Sira Copperbranch (voiced by Racquel Belmonte) - Earth elf: Runs the Starlight Inn, Sky Captain of Elvendale, friends with Tidus Stormsurfer. Not a typical earth elf, she loves flying and has her own airship.
Tidus Stormsurfer (voiced by Vincent Tong) - Water elf: Runs Elvendale's School of Dragons as the Dragon Trainer.
Ragana Shadowflame (voiced by Heather Doerksen) - Fire elf: Having weak powers, she drank from the Shadow Fountain to gain power and became evil. The main antagonist of Elvendale. Has a pet cat named Jynx.
Dragons
Elandra - The Dragon Queen - Element: Love (Emily's dragon)
Gust - Element: Wind (Aira's dragon)
Merina - Element: Water (Naida's dragon)
Zonya - Element: Fire (Azari's dragon)
Thorne - Element: Earth (Farran's dragon)
Floria - (Baby) Element: Earth
Rayne - (Baby) Element: Water
Fledge - (Baby) Element: Wind
Spark - (Baby) Element: Fire
Estari - (Baby) Element: Love
Miku - (toddler) Element: Water
Goblin King's evil dragon (season 3)
Others
Starshine - pegasus
Rufus - pegasus
Golden Glow - Skyra's pegasus
Jynx - Ragana's pet cat
Pluma - Aira's pet bird
Delphia - Naida's dolphin friend
Flamy - Johnny Baker's fox friend and goldsmith
Nascha - Skyra's owl
Miss Spry - squirrel
Dusti - evil fox
Owlyver - post owl
Enki - panther cub
Toy line
2015
30259 - Azari's Magic Fire (March)((Free Polybag with qualifying purchase at Lego Shop))
41071 - Aira's Creative Workshop (March)
41072 - Naida's Spa Secret (March)
41073 - Naida's Epic Adventure Ship (March)
41074 - Azari and the Magical Bakery (March)
41075 - The Elves' Treetop Hideaway (March)
41076 - Farran and the Crystal Hollow (March)
41077 - Aira's Pegasus Sleigh (August)
41078 - Skyra's Mysterious Sky Castle (August)
2016
30375 - Sira's Adventurous Airglider (April)((Free Polybag with qualifying purchase at Lego Shop))
41171 - Emily Jones and the Baby Wind Dragon (March)
41172 - The Water Dragon Adventure (March)
41173 - Elvendale School of Dragons (March)
41174 - The Starlight Inn (March)
41175 - Fire Dragon's Lava Cave (March)
41176 - The Secret Market Place (March)
41177 - Precious Crystal Mine (August)
41178 - Dragon Sanctuary (August)
41179 - Queen Dragon's Rescue (August)
41180 - Ragana's Magic Shadow Castle (August)
Television series
The animated television series of the same name was produced by Ja Film in Aarhus, Denmark. In the United States, the first episode, "Unite the Magic", was first shown on 8 March 2015 on Disney Channel. The second special, "Dragons To Save Time To Be Brave" was shown on March 6th, 2016 as a two part special on Disney Channel.