LearnVest

History

Alexa von Tobel entered Harvard Business School in the fall of 2008, but took a leave of absence and launched LearnVest.

LearnVest's headquarters are in New York and they have an Expert Hub in Phoenix. LearnVest was selected as a TechCrunch 50 2009 Company and debuted in September 2009 at the TechCrunch50 conference in San Francisco.

Services

The LearnVest Program focuses on behavior change and “takes you from cutting expenses to budgeting for goals to investing your money.” Clients work with LearnVest Planners to make progress on their money. There are “three tiers of access to financial plans” The LearnVest Program was featured in von Tobel’s New York Times Bestseller, Financially Fearless.

Money Center Tool

The Money Center is an online tool that lets users track their spending, visualize their budgets and financial goals. In addition to the built-in budgeting system, full goal tracking, full trends and analysis, and a financial inbox, Money Center allows live co-viewing of user’s account and dashboard between the user and his or her LearnVest financial planner.

LearnVest Planning

LearnVest Planning, a subsidiary of LearnVest Inc., is a Registered Investment Advisor through which LearnVest employs Certified Financial Planners nationwide. As a registered SEC financial advisor, LearnVest is able to offer portfolio recommendations and general investment advice.

iPhone and iPad Apps

LearnVest released free iPhone and iPad apps that help users track their spending and their financial goals. The LearnVest app was featured as an iTunes App Store New & Noteworthy pick.

Investment and finances

LearnVest raised a $4.5 million Series A round, a $19 million Series B round, a $16.5 million Series C round, and a $28 million Series D round.

Investors include Accel Partners, Northwestern Mutual, American Express Ventures, Claritas Capital, Ed Mathias of The Carlyle Group, and Todd Ruppert of T. Rowe Price.

Events

The company hosted its first live event, LearnVest LIVE, in New York City in October 2012, featuring lectures by fashion designer Cynthia Rowley, Cosmo editor and Project Runway mentor Joanna Coles, Top Chef judge Gail Simmons and Gilt Groupe cofounder Alexandra Wilkis Wilson. LearnVest has since held LIVE events in Los Angeles, Boston and San Francisco. In 2014, LearnVest CEO Alexa von Tobel kicked off a 20-city book tour for Financially Fearless. The book tour focused on going across the country to help people make progress on their money.

Press and awards