Native name 乐视商城 Industry entertainment industry Headquarters Beijing, China | Type Private Founder Jia Yueting Number of locations 5 | |
LeMall.com, a subsidiary of LeEco (formerly known as Letv), is a fast-growing e-commerce platform, committed to providing its consumers with LeEco smart devices, ranging from TVs and smartphones to bikes and virtual reality headsets.
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History
Founded in November 2004 by Jia Yueting, LeEco is involved in several business areas, including Internet TV, film and video production and distribution, smart gadgets, big-screen applications and Internet-linked electric cars. LeEco comprises a number of subsidiaries including LeMall.com, Le Vision Pictures and Le Mobile.
In 2014, LeEco aggregate sales amounted to approximately 1.6 billion USD. At the end of 2014 LeEco announced its Super Electric Ecosystem (SEE) Project — the company’s first foray into automobiles.
In 2015, LeEco introduced three models of its first-generation smartphone, the Le Superphone, in China. LeEco sold over 1 million Le Superphones within three months, and its online sales have topped Apple and Samsung in China. LeEco was also the first smartphone manufacturer to release their bill of materials worldwide.
On 15 October 2015, LeMall.com launched its US beta version e-commerce store with mobile electronics products, including headphones and Bluetooth speakers.
Products
LeMall.com offers LeEco smart devices ranging from smart TVs and smartphones to bikes and virtual reality headsets. LeMall.com offers U.S. consumers their first access to the ecosystem, a multi-platform Internet engine vertically integrated to deliver content, devices and applications and accessories including the LeEco Bluetooth Speaker, Reverse In-Ear Headphones, All-Metal Earphones and the LeMe Bluetooth Headset.
Locations
The global headquarters of LeMall.com is in Beijing. LeMall also has local sales offices in San Jose, California and Los Angeles, California. Its warehouse and fulfillment center is located in Los Angeles.
Merchant partnerships
LeMall.com is registered as a global seller with Amazon, which began selling LeEco products in November 2015.