Le Rustique is a brand of French cheese owned by the Compagnie des Fromages et RichesMonts (CF&R). Le Rustique was created in 1975 in Normandy, France with a recipe of camembert, the brand then launched other soft cheeses including brie, camembert light and coulommiers. Le Rustique is sold in France and over 60 other countries, it is best known for its camembert and brie but also commercializes hard cheese slices and raclette cheese.
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Le Rustique is recognizable for its wooden packaging and its red gingham cloth which was added to the brand by chance when a paper broker, bothered by a very large stock of gingham cloth, suggested that they should be used to place the camembert.
History
Le Rustique range of cheese
References
Le Rustique Wikipedia(Text) CC BY-SA